The reality is, to participate in
any hobby you will have to expend significant amounts of dough, and invariably some people will spend more of their discretionary income on said hobby over others.
And businesses are businesses - be their your local small business bicycle shop or a mega-conglomerate like Disney - and as such will always optimize for those people who are open to spending a larger proportion on said hobby than the median consumer.
I'm sure if we all took a look at everyone else's hobbies and spending, we would find stuff which we would view as ridiculous consumption but the other person would view as valuable.
For example, I've been pretty competitive in powerlifting for several years (especially as I used to crosstrain in HS for wrestling and track&field) and unsurprisingly spending significantly more than other people getting personal training from coaches, buying IWF-certified barbells, Nike Romaleos, Titan bumper plates, etc. Someone who isn't into powerlifting would look at me as being weird (why not just go to a gym 2 times a week and call it a day?!?) but I derive utility from it.
As long as someone is able to afford their hobby without impacting their professional and personal lives, there is nothing wrong with it.
