This is actually so ironic. Corporations spent fortunes to design cool websites, but what people really want is structured, easy to read information in the context they want.
So flow is you type search query to Gemini, Gemini uses Google search, scans few results, go to selected websites, see if there is anything relevant and then compose it into something structured, readable and easy to ingest.
It's almost like going back to 90s browsing through forums, but this time Gemini is generating equivalent of forum posts "on the fly".