The internet and the surrounding context changed so fast that it made little sense to cling to old email addresses made in the old context. Gmail represented the 'new internet' and old patterns became obsolete (less subversive, more mainstream/corporate). When there's a seismic shift in usage patterns that's when all bets are off regarding where everyone lands. Being the first mover means little here. If the way people interacted with AI underwent a massive shift, OpenAI would likely get left behind. The only safe bet is to invent your own killer.

Younger people might not realize or remember this, but when GMail came out it was HUGE. Like, I remember it was invite-only for a while and getting an invite was a really big deal. In retrospect that was some genius marketing by them (also just a way better product, at the time)

Also switching email was a lot easier back then. Nowadays if you're using gmail as an auth provider it's very hard to completely abandon an inbox without a lot of friction. Back then all your logins were separate anyway.

Interesting point. I guess people liked the convenience of unlimited storage even more than they liked the convenience of keeping the same email address. In a way they traded one convenience for another.

Beyond that too, I would think that many people view a Hotmail account as an indicator that you're backwards or not serious in business.

I distinctly remember the shift to and then away from Altavista as well.

This took 8 years. HoTMaiL had a long time to become a competitive product, but it just blew it over the course of a decade. https://venturebeat.com/business/gmail-hotmail-yahoo-email-u...

Did Hotmail offer email redirection at that time? I can't remember whether that sort of thing that would make it easy to switch away was offered.

Isn’t that exactly what’s being discussed re: OpenAI? They seemed unstoppable a few years ago, but have lost quite a bit of reputation and their position of technical lead.

IBM was a special case, I'm not sure there were many markets so thoroughly cornered like IT was for about 3 decades. I guess telephone (AT&T) was similar.