I guess if your business is to make urns, then your innovation ideas all center around urns. For Spotify, it's ... more questionable, but I can't imagine it was their idea.
But yeah, I agree with your sentiment, it's pretty weird.
Oh, wow, what a misguided assumption on my part then.
So, I guess it's more along the lines of "when your business is weirdly named water, you come up with weird products" which, actually, kinda makes more sense.
