https://archive.org/details/AllArtIsPropagandaCriticalEssays...
There's also debate and ego-less teaching for the sake of truth-seeking.
Scount mindset: the discovery of the truth to the best of our ability without fear or favour.
The metaphor is: A scout who tells the general his troops are strong when they are weak, that the enemy is weak when it is strong, is a bad scout.
The opposite is a soldier mindset: a soldier who fears to fight when ordered, no matter the strength of the enemy, isn't a good soldier.
You can call the search for truth an agenda in its own right if you wish, but it lacks the "primarily used to influence or persuade" aspect of propaganda.
My ego prefers to be the kind of person who ends up at truth over being one who has fooled themselves into thinking they have already found it, which makes changing my mind easier than others find it.
I am pleased to say, others have also remarked that I am closer to this ideal than others they know.
Preventing non-ideal outcomes is not about lying, but not doing things you might regret in the future.
This is why I'm no politician, though.