The V&A has not just acquired the video, but reconstructed a version of the page, as it would have looked in 2006...The V&A said the video is now considered “a foundational moment in the rise of user-generated content”.
It said the reconstructed page marks an early example of User Interface design conventions, such as badges, rating buttons, sharing and recommendation features – features which continue to shape the internet today.
Previous digital acquisitions include apps such as WeChat, Flappy Bird, EUKI, and the design for the mosquito emoji.
