Developers like to assume this because it’s something they value in their own software usage, and something they know how to address. That’s not something you can generalize to non-developers. Look, feel, and features are the main difference users see between FOSS and most commercial software— not performance. In fact, FOSS performance is obviously better in many/most cases. That’s why almost the only FOSS software projects with a significant number of non-dev users are run by organizations that employ designers — Mozilla, Blender, Signal, Android, etc.
Unless you’re making a tool for developers or gamers, or the competition is intolerably bad, people rarely pay for increased performance.