Mozilla - wrongly - believes that the majority of FF users believe in Mozilla's hobby projects rather than that they care about their browser.
That's why - as far as I know - to this day it is impossible to directly fund Firefox. They'd rather take money from google than to be focusing on the one thing that matters.
The corporation could let users pay for Firefox, and pay tax on that revenue. While I was there, no one thought this would help enough to be worth the effort, compared to just working on other things while taking Google search revshare.
With Brave, I've pushed for user-pays as an option. We let a user buy Premium Search (no ads, but this is possible for free) to support us. It's a small but non-negligible amount of revenue per year, and growing slowly, but we did it on principle. Same will go for buy-once zero-telemetry Brave Origin, stripped down Brave coming in a month or two.
When Firefox introduces a new feature, half the people complain it's stupid and worthless while the other half complain it's not enough. And, when it inevitably gets axed, it magically turns out actually it was beloved the whole time and oh no my Grandma used Pocket as life support and now she can't breath.
When Firefox implements new web standards half the people complain that they're bending to Google's whim and that these standards are stupid. We don't want them, just focus on performance and what people really care about! ... While the other half complains that it took so long, and in the meantime they switched to a real browser, like Chrome.
Of course, Safari is even further behind Firefox in standards and frankly it's not even close, but does anyone care? Of course not. Apple is another "fuck you got mine" type company. People love that.
And it doesn't just end at Firefox. Oh, no. Firefox OS? Depending on who you ask it's either the biggest missed opportunity ever or one of Mozilla's worst money burning schemes. It's Schrödinger's software - in a parallel universe where it took it off everyone would've always wanted it, and in the current universe nobody ever wanted it.
The biggest mistake Mozilla made was extending any kind of goodwill to their customer base. Clearly, that doesn't work and people do not like it. Let's all stop fucking around and be real for a second - nobody, and I do mean nobody, is switching to Google Chrome because Mozilla made some mistake. They're not, because the reality is that Firefox is truly irreplaceable and ahead of Chrome in so many aspects. They're switching to Chrome because they just don't care about being fucked up the ass, or worse, they secretly want to be.
Without ever having dealt with this problem, it sounds like an embarrassingly solved problem, in the sense of: He who gives the money, decides where it goes.
The other half is to provide features that are actually detrimental if you don't want them as plug-ins / extensions / whatever. Pocket is an example for this. Firefox OS is not because it's not force-bundled with Firefox to begin with.
> They're switching to Chrome because they just don't care about being fucked up the ass, or worse, they secretly want to be.
The point where you stop trying to understand your users is the point where you start losing them.
It would be great to get transparency on this…