Most cities require you to register your pet and get a license. Part of that process is to share the microchip number, vaccine records, vet info etc. Our local animal shelter usually checks with the city if a microchip is found but no ownership is established.
I see this also with QR codes. I see tons in for, example, restaurants which contain a link to some private company which automatically redirects to the restaurant's own page. They can get it for free if they just put their own url in the qr code directly (if they knew it was possible, of course. They're nontechnical). But then the other company keeps charging you money just to serve pointless 301s