Apple tends to be fairly ruthless in their dealings with other companies and act without remorse (like many other companies, Samsung of course included) and it's become the only way to survive in the horrific world of IP law suits.

Unfortunately, the class you mention tends to be overshadowed by this. Apple can't afford to be classy, if it gives up it's bullying ways for even a short period of time, it will find that Samsung responds not in kind, but will sense weakness and launch an even stronger offence.

What we have now is a case of mutually assured destruction, eventually both companies will be so wrapped up in legal dealings and spiteful actions that they will lose sight on what's really important: giving your customers cool and functional gadgets to play with, which as well as being bad for both of these companies is also bad for the industry and we, the consumers.