You know a social movement went full circle when a criticism that is so scathing, you couldn't have possibly come up with it and make it trend before, even if you gave it your all, is now a motto and a point of pride for those who follow it.
This is happening at the same time where hundreds of millions of regular variety consumers are being fed propaganda daily about how it's "finally time to switch to Linux", because it's so much better for them, the individual. If only they knew it's apparently not actually about them, never has been, and never will be.