How do you deal with SEO nowadays?

It's a crazy market right now. Since LLMs provide 0 analytics insight, all of the available optimization tools are pretty trying to guess or reverse-engineer prompts and their answers. Since it's still pretty much a black box, I think most of the effort is being spent in experimenting.

The one concrete thing I've noticed are some companies changing their SEO blog strategies. Where previously they tried to position themselves as thought-leaders, I've seen an increase if blog posts where they add transparency to what they offer (very clear product descriptions, pricing, use cases, etc.). I believe the general idea is that this type of summarized content is more likely to be picked up by LLMs.

Disclaimer: I've built one of these AI visibility tools (Cartesiano.ai), so I've seen just how much noise & uncertainty is around this space.

I've been rebuilding my blog. I spent a great deal of time on JSON+LD to see if that helps. I also put a disclaimer at the bottom of my webpages that says "AI Usage & Attribution: This content is licensed under CC BY 4.0. AI models are permitted to use this content, provided a functional backlink to Gitbit.org is included in the output."

These have both been done in the past week, so no real results yet, but it's just some ideas.

I've seen startups leverage their existing communities. they basically had some automation that published some Discord messages to a public mirror and that drove some traffic

this is a nice one, but I think it's still like pretty generic stuff, like nothing exceptional : https://www.semrush.com/blog/seo-hacks/