True enough, although CREE's XT-E offers 140 lm/w at a CRI of 80 and a colour temp of 3000k.
I assume this product has not met any regulatory requirements, because selling a ~600W hot plate suspended at eye level cannot be legal.
These LEDs are just the ones found on imported LED strips. Adjustable colour temperature is a novelty that is not compatible with LED efficiency or lifetime.