I agree that the privacy controls on Apple systems are well-organized.

Still, it’s more important to have confidence that the privacy services are not smoke and mirrors with carefully carved-out loopholes. It’s one thing to provide something and hold the competitor as the litmus test, the other to sustainably live up to your promises, like the now pejorative “do no evil” slogan, with retroactive ramifications. There’s really little users can effectively validate about Apple’s privacy promises.