For them DirectX and Win32 is what matters, if folks go out of their way to run on Proton, that is Valve's problem.
There's outliers, it'd be fair to say EA don't give a damn. But a lot do and you can't handwave away Microsoft and Sony as small fish either.
Literally half the gaming/hardware focused channels I watch have run at least one, if not several Linux Gaming videos and tests this past year... mostly in the past 4 months and mostly praising the state of Linux gaming. It's not going away.
I don't think so. I rather do believe that many game developers would actually love to give a more native approach for writing GNU/Linux games a try (to make this point more plausible: game developers are very used to game-console-native SDKs).
But what these game developers really demand is a very stable user-space API for everything that is necessary for writing games, which will work reliably on basically every GNU/Linux distribution, and will be supported for at least 20 years.
And studios definitely check out their games running on Steam Decks via Proton now, so that's good.