Yeah, that would be the Model 2, which Musk cancelled, then denied he cancelled, then has made no effort to review whatsoever so it exists in a limbo state of zero people working on it but it not being officially cancelled. Either way, it didn't come out in 2025 as planned.
https://www.cbtnews.com/tesla-execs-raise-red-flags-after-mu...
For a normal company, this would be disastrous. For a meme stock, this makes total sense since anyone claiming the Model 2 is dead can be shouted at by fans saying Musk himself disputed it was dead.
S 3 X Y
The C didn’t fit that, nor would a 2. Unless he’s aiming for a lineup of products that has you seeing someone next Tuesday.
S 3 X Y C A R S
Cybertruck, ATV (?), Roadster, Semi
A few years ago, perhaps. But the brand has become tainted to the point where the exact people who would buy such a car are now avoiding Teslas. Instead, European manufacturers are filling that niche with cars like the Renault 5.
The traditional fix for this is to license the technology and do manufacturing for another carmaker to brand.
It's super common for brand X of car to actually be a rebadged Y with slightly different shaped body panels.
However, it only works if your product is good and you have decent margins. That means you have to compete with china cars, since the obvious thing for a western brand to do is to rebadge a chinese designed car and split the margins with the chinese designer/manufacturer.
Actually this is already happening with the Dacia Spring/Renault City: https://en.wikipedia.org/wiki/Dongfeng_Motor_Corporation#eGT...
Not sure if the product has to be good. Look at the lineage of my wife's car The 2019 Chevy Trax, based on the Buick Encore, based on the Opel/Vauxhall Mokka. It isn't a good car under any of the badges, but it does run, and is small, but the crazy thing is my Ford Ranger gets roughly the same milage as it. Note: the gas milage is probably an American issue, because it runs a naturally aspirated i4 gas engine instead of a more efficient turbo diesel.
Now if you ask me if the German car managers are better I doubt it. Gassing apes by Volkswagen in US is on the same level as Elon. Mercedes guy was complaining about lazy workers too much. Only BMW guy was able to keep acceptable silence. Overall German equivalent of model Y is at least 20000€ more expensive than Elon‘s car.
Personally I don’t buy anything from China if I can. I am not brave and as the Ayways story showed clearly, that great Chinese car can quickly be without any service. Maybe it’s ok to lease such car for couple years, but I don’t want to have car after small accident for what no replacement parts are available.
I drove everything available to buy in my area. My real options were the Mustang Mach-e, Volvo XC40 Recharge, Hyundai Kona, Polestar 2. I decided to test drive a Model Y for completeness.
And CRAP.
The Model Y was obviously the best car. So much more refined than the other options. Way better charging network. 7 seat option. The only real downside was the zany CEO.
Fine, I thought. I’ll live with it.
I bought a Model Y and love it.
But.
I’ll never buy another Tesla. I have a bumper sticker disavowing the CEO. I paid off its loan so nobody would make money from me owning a Tesla. I honk support at the No Kings protestors outside the local Tesla facility.
I think the only thing that can save Tesla is a crash/buyout/relaunch. Get Musk out of the picture. Reset the stock price to something sane. Ditch the distractions. Release a Model 2. Keep expanding the SuperCharger network.
That’s a long hard road. Nobody involved makes money in that scenario. It’ll only happen when there are no other options.
As for me, I’m driving my Model Y until the wheels fall off. With the bumper sticker.
What?!? VW id.4 has the same starting price as a Tesla Model Y if I look it up on their German websites. Don't see where the swasticar would be cheaper.
Design is subjective (I like it), and build quality. Not sure, I don't have issues with mine except one where after 2 years frunk latch started failing. It was replaced in an hour when I went to service center.
Teslas are the cheapest EV for the features offered in Europe. I would gladly buy another car, but they are either more pricey, or lack features. (I did market research 2 years ago when I was buying Model Y, the closest one was ICE - RAV4 for similar price, but I didn't want ICE).
I've lost count of the number of times i've seen tesla drivers "defrosting" their door handles. You may live in a sunny desert but many people do not.
Why the heck would I buy such car, even if it costed 1 euro? Have some self-respect and morality ffs, do you also go to restaurant where you know they will spit on you and insult you, just because they have cca same stuff as all other places, often worse while more expensive? [1]
[1] https://www.autoevolution.com/news/tuev-report-2026-tesla-mo...
Tesla has a monopoly on their car repairs, which reduces the number of mechanics qualified to work on it, increasing the cost and the wait time.
Teslas are a very expensive platform to service being largely an aluminum frame. Difficult+expensive to repair and replacements are expensive compared to cheaper cars which usually have more plastic. This means insurance is also expensive.
And this doesn’t even begin to get into the weirdness of their reputation for hiring private eyes to stalk employees and call the police to in an attempt to get an employee killed. Having an exec who has a ketamine problem and mania issues doesn’t lend itself to long term stability.
Maybe the more recent models, like the Xiaomi thing, are better. But at the moment, Tesla is at least on par, if not better. The brand being tainted is very relevant though.
Tesla could stop spending money on bullshit like the Cybertruck and spend it on vehicles that people actually need/want.
There are heaps of small/subcompact EVs on the European market now, all with very competitive prices. The newer ones seem to be getting cheaper and cheaper.
Honestly I reckon a Tesla M2 will have a hard time succeeding in this market.
Plus there are plenty of popular options for high-end EVs that are far more glamorous as well as practical than the Cybertruck.
When Tesla got started, full EVs were extremely niche. They were known for their short range and nothing else. Tesla defeated common sense. This is what supports their anti-common-sense stock price.
Tesla as a car company seems dead-set on a continuous downward spiral.
Maybe the switch to robots will pay off and you'll be right. Somehow, I'm skeptical.
If you equal Elon to Tesla then there are plenty of - SpaceX dominates near-earth orbit payload launches. A private company competing against and replacing NASA would have been a laughingstock idea 30 years ago. xAI made competitive SOTA models despite a very, very late start.
Of course Elon isn't Tesla. I think the biggest risk of Tesla now is the investors realizing he's more into AI and politics and will siphon resources from Tesla to his other companies.
No-one (serious) thought there was a market for the cybertruck.
The stock price is pure madness, it's like it's priced in robotaxis, but that's clearly not going to happen for Tesla. And if it did, it would be a small-ish market, their brand has become toxic in so many big markets.
If they'd hit the price and performance of the launch announcements they might have. $40k base for what he initially talked about is a vastly better proposal than $61k base for what he actually delivered.
Definitely not. Car electrification was definitely not obvious, and Tesla had to do many semi-impossible things to make it even slightly feasible.
But yeah, I guess Tesla lives by its CEO (and his grand promises that keep the stock price up) and dies by its CEO (who alienated Tesla buyers by, amongst other things, throwing his lot in with a regressive fossil fuel supporting administration and by personally supervising the dismantling of agencies such as USAID).
The Chinese EVs selling in Europe are mostly bigger cars.
And the only reason they don't sell more is because we tariff the hell out of them.
I suspect China is going to beat him to the punch on this one too.
And of course, Cybertruck design might not have been mass compatible buy being ugly. But that is subjective, if it was cheap and functional and without the political connotations it might have been different.
But it was certainty a risky bet.
- be smaller
- have an actually usuable truck bed
- be painted (so rust isn't an issue)
- have a body that's not literally duck taped together in some places and can easily snap in others
- use steel (which bends) for body construction
- be suitable for towing hauls
- not be ridiculously overpowered (...to the extent where engine can overpower the breaks)
- have good visibility with a windshield that isn't at a sharp angle to the ground and body geometry which doesn't maximize blind spots
- not have sharp corners that the cut you or doors that can decapitate your dog
- have door handles that make doors openable in case of emergencies/no power situations/electric shorts
- not have bulletproof glass (WTF, "for the masses"?) which makes makes it harder to rescue people when accidents happen
- be easily repairable, or at least amenable to repairs in local non-Tesla shops, with customers being confident it their warranty won't go poof (as the law requires)
- be easily customizeable for different applications (particularly when it comes to the bed)
- not look so different from other trucks without any reason other than "Elon Musk wants to be edgy": ugly is subjective, being a billionaire's fashion statement isn't
...to start. That's off the top of my head.
And, of course, being priced for the masses, which doesn't just happen. It's a design requirement.
As it stands, the Cybertruck is, and has always been, a rich boy's luxury toy — and it was designed as one.
It really seems like something got to Musk's head that he thought the world has so many edgy rich boys.
You want to see a modern truck "for the masses"? That's Toyota IMV 0, aka Hilux Champ [1]. Ticks all the above boxes.
And hits the $10,000 price point [2]. A literal order of magnitude cheaper than the Cybertruck.
Speaking of which: a car "for the masses" isn't a truck. It's a minivan (gets the entire family from one place to another), it's a small sedan/hatchback (commuter vehicle), a crossover/small SUV to throw things, kids, and dogs into without having to play 3D Tetris in hard mode.
But not a pickup truck, which is a specialized work vehicle.
The masses aren't farmers and construction workers (most people live in the cities, and only a small number needs such a work vehicle).
The popularity of The Truck in the US is, in a large part, a byproduct of regulation which gives certain exemptions to specialized work vehicles.[3]
That's not even getting to the infrastructure part: trucks shine in remote, rural areas. And while one can always have a canister of gas in the truck bed, power stations can be hard to find in the middle of the field or a remote desert highway.
But again, it's not impossible to make a truck for the masses (at least for certain markets). That's the $10K Hilux Champ.
For all the luxury aspects of the Tesla sedan, it's been one of the most (if not the most) practical electric vehicles on account of range alone. It also looked like a normal car at a time when EVs screamed "look at me, I'm so greeeeeen!" from a mile away (remember 1st gen Nissan Leaf or BMW i3?). It was conformal and utilitarian, while also being futuristic and luxurious enough for the high price point was fair for what was offered.
The public image of having a Tesla was good: you are affluent, future-forward, and caring for the environment.
The Cybertruck went back on everything that made Tesla a success: it's conspicuous, impractical, overpriced, and currently having publicity rivaling that of the recent Melania documentary.
It was not a risky bet. It was an a-priori losing bet. The world simply never needed as many edgy toys as Musk wanted to sell.
And driving a car shaped as an "I'm a Musk fanboy" banner really lost its appeal after a few Roman salutes and the dear leader's DOGE stint.
Overly optimistic engineering assessments? Perhaps, but they are much further down on the list of reasons of Cybertruck's failure.
[1] https://www.roadandtrack.com/reviews/a45752401/toyotas-10000...
[2] https://www.motortrend.com/reviews/2025-toyota-imv-0-pickup-...
[3] https://reason.com/2024/02/02/why-are-pickup-trucks-ridiculo...
- F150 is big
- Its perfectly usable, claim otherwise are nonsense. Arguable depending on your workload it has advantages. Not being as good for side-loading is a downside, but many people can't side-load F150 either. But having a cover that locks safely is clearly an upside. In terms of what people actually use these trucks for, like shopping or picking up a few things from Home Depot the bed is useful. Secondly, beds are empty 99% of time anyway.
- All electric trucks are not perfect at towing loads over long distances. For short distances its very good. And again 99.99% of time people are not towing loads long distances. The issue is really only if you want to tow loads long distances as fast as possible.
- Visibility is better then F150
Most of the rest is just nit-picking or looking at the issue only from one side.
And you completely ignore that F150 is already a truck for the masses, as it is literally the most sold vehicle in the US, and it doesn't have to cost 10k. Comparing the Cybertruck to something like Toyota IMV 0 makes no sense when F150 was the target.
> The popularity of The Truck in the US is, in a large part, a byproduct of regulation which gives certain exemptions to specialized work vehicles.[3]
Something that is often claimed but isn't true. That's a contributing factor but by no means the only reason.
Niche buyers are fine, Ferrari makes a lot of money doing just that, and cars made for the masses are not always successful
Also, I am not a big fan of small EVs, and I live in Europe and I like small cars. Problem with small EVs is the range. Batteries are big, heavy, and expensive. It is fine in bigger, higher-end cars like what Tesla makes, but on a smaller, budget-friendly car, you have to make compromises, and consumers may demand a price too low to make good profit. So it is not guaranteed to be a market worth taking, especially if you have to compete on price against the Chinese.
Lol... not with those tariffs. In fact, I'd be willing to bet we see higher growth of Tata than Telsa in Europe over the next 10 years.
Re: Robots bla bla: yeah, of course. FSD bla bla. Meh.
If you sell millions and its your main product, your company is over. This is the same playbook German manufacturers followed since forever. I bet the next gen Model 3 and robotaxi will get the cybertruck tech.
If Tesla needed beta testers for things they hadn't figured out yet there would have been better ways to go about that.
If this is true that's not what Musk was saying beforehand.
Has it? I really don't know but I see these every day in my major city and there was a closed mall parking lot filled with cybertrucks the local dealer used to park there which were quickly turned over.
https://insideevs.com/news/784715/tesla-cybertruck-ev-sales-...
And since when is HN just like Reddit when one is downvoted for asking a question for clarity?
