i am paying for my privacy. or, i am refusing to sell out my privacy for any amount of money. and i disagree that it is expensive. the difference can't be more than 10-20%. that's worth it for me.
It's not clear you're actually buying any privacy. The cameras they have in stores will be used for tracking customers soon anyway, and not having a tracking identifier associated with your transactions make you stick out like a sore thumb.
camera tracking is illegal in many places, and while my shopping may stick out, it still can't easily be tied to my identity. i only pay with cash too. the only place where i use cards is on ATMs.