I cannot imagine the nightmare it must be for non-western languages.
I don't know exactly what the real, hard incentive is to make it happen at last, as this needs a strong perspective over software as a tool to serve people, as well as some kind of artistic literacy: we need more people to care about the tools they build, and more people to pay the makers because of that. Steve Jobs, with all his downsides, had this kind of focus and impact. But this needs to be systemic, not exceptional.