He's gonna start looking for alternatives and then most likely find nothing that matches the featureset vs price of the current solution + the cost of switching, and the matter will quickly disappear.
Last time AWS or Cloudflare was down a lot of noise was made and a lot of people started looking for alternatives too - and everyone forgot about it a week later.
> Only for the company.
Yes, the point of business is to make profit, not to be a charity. Bending Spoons believes they can extract enough profit off Vimeo to justify the purchase price, either by reducing expenses, raising prices or both. This may still be palatable to the customers if they don't have any better option.