A big part of it is certainly what you're used to.
The other part, which I'm sympathetic to, is that for human scale everyday things, Fahrenheit 0 degrees lines up with really darned cold, 100 degrees with really hot outside of an oven, and the degree size is about twice as granular as Celsius.
And while Celsius degree size is indeed widely used in engineering calculations, you're often using Kelvin as the absolute temperature scale. (Which does use Celsius degree increments of course.)