Congrats to the Ditto team. I've been using their product for about 6 months now at my startup and it's genuinely solved a real pain point for us - our designers and devs were constantly out of sync on copy, and the "just put it in a spreadsheet" approach was a nightmare.
That said, $12.2M feels aggressive for what is essentially string management. I wonder what the path to a 10x return looks like here. Are they betting on AI-assisted copy generation? Expanding into full localization workflows?
Will be interesting to see where this goes.
