I was shocked on a recent trip to England where there was the smell of wood smoke in suburbia.
Renewable energy, one of the cheapest source of heat kwh/$, doesn't require electricity to function, cheap to buy/install if the place was designed for it, &c. I'm building right now and my main heater will be a wood stove.
If the air stinks both inside and outside of his house I would assume he's doing something wrong, even my cheap cottage fireplace insert from the 80s doesn't smoke the inside of my house.
We just installed a second woodburningstove in our house, https://www.contura.eu/en-gb .. and i mean you can mess up your fire by burning wet wood etc. or... paper i dunno.
But dried wood burns really clean, absolutely no smell INSIDE the house (wtf?!) and outside you see a thin whisp of smoke from the chimney.
I don't know about electricity prices there either.
Gas for heating is something every European nation should steer clear from, for strategic reasons.
Do you want cheap and efficient, or do you want locally built?