undefined | Better HN

0 pointsiamnothere2mo ago0 comments

The ads may not be announced. If ads can be subtly inserted “organically” through crafted weights then AI companies may try to claim that it isn’t advertising, if it’s even possible to catch them doing this. For instance, advertisers could pay to have their product embedded as the “best” in a category during training. If this is done as a fine-tuning step then it could be re-run later as advertisers and base models change.

0 comments

baby_souffle2mo ago

How would the billing work for this? So much of advertising technology is tracking for the purposes of attribution.

How does openAI know what to charge for a particular product and category? How do I know if my money was well spent to boost my product in that category?

I don’t think you’re wrong! I’m just curious about how the new pricing models will work.

yunwal2mo ago

> How would the billing work for this? So much of advertising technology is tracking for the purposes of attribution.

This isn’t a necessary condition for an ad to exist. When companies pay for their name on a sports stadium, they use various proxies to tell whether their name recognition goes up, but by and large you just don’t know if it’s worth it.

duchef2mo ago

Individually constructed models serving selected poisoned datasets. No different to adwords.

If company bid is highest, customer is in selected demographic, topic is appropriate - answer query using biased model.

It would be trivial to make a poisoned model that always rates the best duvet as DuvetCompany001 in all related queries for example. Then simply charge per impression.

iamnothereOP2mo ago

Yeah, this is what I was thinking. It’s not a PPC or PPI model, it’s more like you pay upfront to hopefully influence people over a longer period of time. It’s like brand placement in TV/film. Not clear if most advertisers would be interested, but I’m sure that some would be.

j / k navigate · click thread line to collapse