It is counterfactual to say that Apple does not care about its customers. It does way too much for them to make that statement anything but ridiculous.
That said, it's also possible to recognize cases where their behavior might not be in the customers' best interests. Whether you think this is one of those cases probably depends on how much harm you think tracking does to the average consumer. Personally, I'm completely satisfied with their opt-out approach. People who care can opt out. The vast majority of people who don't* can receive more relevant advertisement. But I can accept that other people have different value functions where this approach would be considered less benign.
*And before someone quotes a survey where people claim to care, my personal view is that actions speak louder than words on this point. If you really care, you'd be taking steps to make yourself aware of what is happening on your phone and responding accordingly.
