A: it looks like this article is no more than an ad
B: Oh noes, it can't be, they have specific policy against that!
A: That policy actually does not have anything about this.
B: Ah, that's because they are so ethical that they didn't even think to mention this in their policy!
Sure, this sounds extremely convincing.
(and of course, nobody ever ignored or tiptoed around a written policy, ever)