Sonos did revert that decision after mounting public pressure too. However they keep pull these kinds of stunts and then later apologising for it.
My point is: are you actually changing if you keep making the same mistakes and then only saying “sorry” after you get caught?
If Bose shows the same pattern of behaviour the I’d lump them into the same category as Sonos. But thus far they do seem slightly more ethical.
Personally though, I think the whole “smart speaker” industry is crooked. But some are definitely more crooked than others.