It's their breakfast. Chances are rather small they don't get any protein intake for the rest of the day.

Except the people hallucinating that we need to eat more meats. A couple of people requiring more caloric/protein intake doesn't make it reasonable for everyone to take in more

The advice to cut processed foods is solid and is something we have been saying for decades.

Well the point of nutrition research is to account for that kind of thing. And it's true enough that men and women have specifically different protein needs. But person-to-person variation doesn't scale up into pure randomness. The reason it's possible to make meaningful population level nutrition recommendations is precisely because of broadly shared commonalities, about what is both good and bad for us.