I guess I'd challenge the 'no downsides' claim. Few people stick to super lean grass-fed cuts, and the picture on the site is even a ribeye steak :P
The protein density (g/kcal) of a ribeye steak is basically the same as tofu (I think like 14g/100kcal vs 11g/100kcal in tofu)
I know I'm moving the goal posts slightly (I admit I didn't know about bio availability, and see now that I have more to read up on e.g. Broccoli), but am learning as I discuss rather than arguing a fixed point.