People don't care. Youtube has an option to watch it without ads, most people don't. I refuse to watch ads and pay for the ad-free versions of the streamers. Lots people won't pay. Would the average person pay $10/m for ad free social media? Or pay for add free search? Pretty sure there are search engines that you can pay that are ad free.
What needs to be regulated is ads that you can't avoid. You can avoid online ads by paying ad free versions or not browsing certain sites(eg: instagram, FB). Billboards need to go away, and some cities have outlawed them.