I am unsure what you are trying to say here. But if you mean to refer to "market distortion", I cannot see how that can be happening.
The reason is that these rules are supposed to be applicable universally to every company in the same way. And as such, they do not create any market distortion in one way or the other. Because everyone has to play by the same rules. Those are as fair market conditions as one can get, in my opinion.
> some might not bother
Why should that be a problem? If someone does not like the regulation in a particular jurisdiction, it is fine. No one is forcing them to operate there.
The main point is the following: If they want to operate, they have to play by the local rules. Just like everyone else.
Mobile ads in the US are heinous. Each one has a different mechanism for skipping, the skip buttons are micro sized and impossible to tap, some of them don't even work.
Standardization should have been up to the platforms selling ads, but they haven't done it. It's past time for local authorities to step in and protect consumers from predatory behavior.
So what if it is?
> makes global advertisers have to customize for the local audience
My understanding of advertising is that there is already substantial customization for local audiences.
To make it harder for people who dont care about Vietnam to do business.
Ive heard this garbage excuse since Reagan took a wrecking ball to regulations. Not making effective regulations is ALSO a market distorting thing, that encourages the absolute worst behaviors. And now with Citizens United, its $1 = 1 vote.
But no, "marrrrrkeeeeetttttt"