Can people actually read it with the snowflakes? The motion draws my eyes and makes it extremely unpleasant trying to read the underlying text. Very poorly thought out decoration.

And yes, I did think "this is terrible, there must be a way to change it", clicking the snowflake icon. The colour changed to a new colour but otherwise it didn't seem to change, so I just clicked back.

Because, as you noted, the snowflakes slowly end, which I didn't realize until seeing your comment.

It's fun. Looks neat. It's an extremely poor idea for a site trying to convey textual information.