Google, the search engine?
A search engine is just a sorting algorithm for the query over the data. This is what Page Rank is. Also, the Page Rank patent has expired.
What made Google Inc. (and later Alphabet) a big player in the world was the money from the adverts. Their excuse for the prices they charge for those adverts comes from their analytics. The analytics are worryingly invasive, hence GDPR and the consent popups.
> Kelkoo.co.uk
Kelkoo is a European price comparison service founded in France in 1999.[1]
In 2000 Kelkoo merged with Zoomit, Dondecomprar and Shopgenie. The company was bought by Yahoo! on 26 March, 2004.[2] and was subsequently sold by Yahoo to Jamplant, a British private equity firm, in 2008.
… Initial funding of $3 million was provided by Banexi Ventures and Innovacom
That's not even trying to be Google. Nor is it an example of the EU trying to force the creation of a new Google. Even if you can find EU funding despite evidence of this not being listed in the wiki page nor in, ahem, *Google's own* AI Overview, in that era a better question would be "was this the EU jumping on the dot.com bandwagon?"You might be able to put it in a similar role as eBay or Amazon, but only if I could also categorise Kaufland's website that way. But not Google.