C-level set goals are abstract and generic, or sometimes plain naive, and this is often coming from generic requests from the board or VCs.
"Hire as many developers as you can, even if there's no work right now", a Softbank request.
"Don't build, just acquire similar products", from a Brazilian capital management that ended up killing that company.
"Kill this team, their product doesn't sell. I don't care if all our other product depends on theirs", from Francisco Partners.
Employees who stay can't really rock the boat, so it self-selects for non-boat-rocking people. Rockstars who stay must adapt or suffer. Eventually you get so many bad people that you do layoffs.