Two quotes from the article you are criticizing:
"As a programmer, I don’t like it."
"As mentioned before, this is not a post about what’s practically a good idea. All I’m arguing is that mathematically, we can extend division in this way without leading to a contradiction. Programming languages are different from mathematical formalisms, and should be different. I prefer that 1/0 is an error, because I’m not using my program to prove theories."
Please do yourself a favor and actually read it.
Besides, 0 as a sentinental value on disk or on the wire is fine, but once you have values in a programming language, use option types. This is not 1980s anymore, you don't need to use 0 or -1 or 0xffff to express something special which sooner or later just falls on your feet.