This reminds me a story from my mom’s work from years ago: the company she was working for announced salary increases to each worker individually. Some, like my mom, got a little bit more, but some got a monthly increase around 2 PLN (about $0.5). At that point, it feels like a slap in the face. A thank you from AI gives the same vibe.
To me it just comes across as low emotional intelligence. There are very few things worthy of being furious, in my opinion. Being furious is high cost.
And to set Claude as the From header despite it not coming from Anthropic. Very odd.
Some commenters suggest that Pike is being hypocritical, having long worked for GOOG, one of the main US corporations that is enshittifying the Internet and profligately burning energy to foist rubbish on Internet users.
One could rightly suggest that a vapid e-mail message crafted by a machine or by an insincere source is similar to the greeting-card industry of yore, and we don't need more fake blather and partisan absurdity supplanting public discourse in democratic society.
The people who worry about climate-change and the environment may have been out-maneuvered by transnational petroleum lobbies, but the concern about burning coal, petroleum, and nuclear fuel to keep pumping the commercial-surveillance advertising industry and the economic bubble of AI is nonetheless a valid concern.
Pike has been an influential thinker and significant contributor to the software industry.
All the above can be true simultaneously.
For me, the dislike comes from the first part of the message. All of a sudden people who never gave a single shit about the environment, and still make zero lifestyle changes (besides "not using AI") for it, claim to massively care. It's all hypocritical bullshit by people who are scared of losing their jobs or of the societal damage. Which there is a risk of, definitely! So go talk about that. Not about the water usage while munching on your beef burger which took 2100 litres of water to produce. It's laughable.
Now I don't know Rob Pike. Maybe he's vegetarian, barely flies, and buys his devices second-hand. Maybe. He'd be the very first person clamouring about the environmental effects of AI I've seen who does so. The people I know who actually do care about the environment and so have made such lifestyle changes, don't focus much about AI's effects in particular.
> Fuck you people. Raping the planet, spending trillions on toxic, unrecyclable equipment while blowing up society
So yeah, if you haven't already been doing the above things for a long time, fuck you Rob Pike, for this performative bullshit.
If you have, then sorry Rob, you're a guy of your word.
Interesting to see that people are a huge fan of Rob saying those things, but not of me saying this, looking at the downvotes.
But the tone of his message is really off: "Raping the planet"? If his concern is with massive datacenter water and storage needs of AI I think he needs some reflection. Isn't Rob himself somewhat responsible for the popularity of computers by his own work?
Unfortunately, the negative commentary self-perpetuates a toxic community culture that won't help us in the long run.
I upvoted for the critical stance. Constructive commentary in future will go much further to helping us all learn from each other.
Personal attacks are a waste of everyone's time.
- The investments in data centers to support the hungry slop producers drive habitat extinction and resource depletion that could be used for better things than a programmer too inept to write a for loop (https://news.mit.edu/2025/explained-generative-ai-environmen...)
- The electricity demand from LLMs drives local electricity prices up so we as a society (https://www.nytimes.com/2025/08/14/business/energy-environme...). Not only that, but criminals like Belon Pusk provide electricity for their N*zi bots by totally ignoring environmental rules and regulations and just giving a huge methane middle finger to all (https://www.youtube.com/watch?v=3VJT2JeDCyw)
- LLM makes its users dumber and dependent on them in general (https://www.media.mit.edu/projects/your-brain-on-chatgpt/ove...)
- LLMs are created and trained by stealing labor (https://www.theguardian.com/books/2025/apr/04/us-authors-cop..., https://www.wired.com/story/new-documents-unredacted-meta-co...)
Spam itself is useless and bad, electricity, water and other resources, bits and bytes of attention taken from this world so somebody can try to convince you the next thing you need in your life is a plastic piece of trash or another version of a phone with marginal upgrades.
What Rob received is worse than spam, it's Spam 2.0. It's even less environmentally friendly, serves no purpose, and it makes its users dumber and dumber (and the inevitable bubble pop will take the whole economy with it because people were delusional enough to invest in a behemoth money guzzler with no path ever to profitability). Yeah, he works for EvilCorp, but it's never too late to grow a conscience. If you yourself are not angry and you consider it a "silly thing", you are part of the problem (see part about LLMs making populations dumber en masse).
Apparently this has enraged him and motivated an unhinged rant where he talks about raping the planet and vile machines.
It's a hateful post and it seems disrespectful to anyone working in the industry, so some backlash has to be expected.
Seems pretty hinged to me. Grounded firmly in reality even.
The data centres used to run AI consume huge amounts of power and water to run, not to mention massive quantities of toxic raw materials in their manufacture and construction. The hardware itself has a shelf life measured in single digit years and many of its constituent components can’t be recycled.
Tell me what I’m missing. What exactly is unhinged? Are you offended that he used the word “fuck” or something?
It's obviously the "vile machines raping the world and blowing up society" part that is particularly unhinged and possibly offensive.
He is, very directly and in shorthand form I’ll grant you, expressing concerns that many people share about both AI and the oligarchs in control of it.
But if you find the language offensive consider the very real possibility that, if we don’t get ourselves onto a better, more sustainable, and more equitable path, people will eventually start expressing themselves with bullets as well as with words.
Many of us would like to avoid that, especially if we have families, so the harsh language is the least of our concerns.
