Comparing Macs to Framework laptops is also an exercise in frustration in that nobody's seriously looking at the two for the exact same task. The price point discussion was already a distraction IMHO.
Can you imagine someone thinking "I'm gonna buy an officially supported fully user repairable Linux dev machine, should I get a MacBook Air 15?" or "I own everything in the Apple ecosystem and just need 'a laptop', how does that 100% incompatible machine fit my needs ?"
How much of an overlap is there really ? I totally understand the article author getting mad when he was looking for a completely different thing in the first place.