Yeah, I read the article. It doesn't address the possibility that the causality could be the other way around.
The stuff about Trump and Bhattacharya is just odd. Trump rose back to power after Musk bought Twitter and gave him a platform to spread lies again. Then Trump appointed RFK, who appointed Bhattacharya as a sort of token gesture.
The Fuentes stuff is just as odd - his popularity waned while he was censored, but after being reinstated to X he grew his base to a million followers. Again, how does this support the claim that deplatforming was a negative move?
I guess there's two competing narratives: deplatforming never worked, vs deplatforming was working until Musk stepped in and undid it. The article does not give any compelling arguments for the former.