If you don't regulate, you're just opening the door for the free market to birth a tyrant or cabal that makes up their own power structures.Perhaps, but right now the only tyrants and cabals I see around me were elected democratically. I don't have to use Facebook or Amazon, but I have to pay taxes to Trump's treasury department.
The fact that stupid people can be easily herded into voting against almost everyone's best interests, including their own, is not an indictment of the free market. If anything, it speaks to the apparently-unresolvable incompatibility of social media and democracy. I'm pretty sure we'll have to give up one or the other before long.