Has nothing to do with perceived enshittification by Netflix (even though they have enshittification too).
Spotify is under the same threat: they have no content that they own. Everything is licensed.
I'm sure there's lots of unsigned self-published artists uploading their music in there, but so much of that has to be auto-generated and AI-generated slop.
There is. And most people would not even recognize a lot of AI music without multiple listens and digging through things like "is there any online presence (which can also be easily spoofed)".
I've fallen into the trap myself with some (pretty generic) blues music
Are they?
And that's before we ask the question of how to identify AI-generated music (no one asks that question, but everyone wants it removed).
Sure, they had the rug yanked out from under them with digital streaming, but they very deliberately put themselves into that position when they pivoted to streaming in the first place.
Because streaming licences are different from DVD licences for example. Hell, even 4k streaming licenses and lossless audio streaming licenses are different (and significantly more costly) than streaming 1080p and compressed audio.
> put themselves into that position when they pivoted to streaming in the first place.
As we all know physical DVD businesses are thriving
They want to own something but it's always going to be a drop in the ocean. They have a small new music label thing called RADAR but I imagine the failure rate on that is very high. They need to buy a label if they want to meaningfully change this. Just like Amazon now owns MGM and Netflix maybe getting Warner Bros. Presumably they can't afford to do this, and I don't think that integration would work as well in the music industry.
[0]: https://simkl.com/5743957/list/59981/cancelled-tv-shows-netf...
