Cheating degrades the quality of education at any level. Cheaters are trying to get accreditation when they shouldn't. While Cheating is all over in education (we had a couple of cases at my school), it is obviously going to be more prominent in a place like Coursera, where cheating is easier and looking for cheaters is harder.
One thing they could do is create an algorithm that checks answers much like what they do for journals, but again that's an extra load they "shouldn't" have on their employees.