Remember when Netflix inttroduced ads they added a lower tier to go along with it.
And actually some subscriptions can include unilateral price increases in the contract (a subscription is a contract) with early termination fees. It just isn’t commonly done because word gets around and you will lose business. You typically only see this in predatory industries where there are few alternatives and the service is necessary, like local waste management.
If the contract is unfair enough you can usually escape it in court or arbitration, but nobody wants to go through that.
(And it's not even that: the X you're charged is subject to change upon renewal!)
I'm not arguing that this is a good or bad thing, just pointing out the reality of every single subscription agreement I've signed up for online.
Also you aren't agreeing to pay to renew the contract. It isn't a rent payment in a structured contract. You can cancel at any time.
But doing so would mean risking to loose customers who were just too lazy to cancel. So most Businesses don't like it. (Spotify did cancel their old contracts though, for people who had not agreed with the recent price hike)