ETA:
I mean, I'm sure there is some exception to this, but generally speaking everyone hates ads. Part of the reason that the whole "cable cutting" thing happened was because everyone hated paying a lot of money to some cable company just to be bombarded with advertisements. At least that's a big reason as to why I did it.
Now all these media companies realized that they can start shoving ads at us again and people will keep paying.
Obviously I'm not entitled to having media at a specific price indefinitely, but I'm perfectly allowed to not like it when companies engage in rent-seeking bullshit.