I hope Anthony leans into what makes Mozilla special. The past few years, Mozilla's business model has been to just meekly "us-too!" trends... IoT, Firefox OS, and more recently AI.
What Mozilla is good at, though, is taking complex things the average user doesn't really understand, and making it palpable and safe. They did this with web standards... nobody cared about web standards, but Mozilla focused on usability.
(Slide aside, it's not a coincidence the best CEO Mozilla ever had was a designer.)
I'm not an AI hater, but I don't think Mozilla can compete here. There's just too much good stuff already, and it's not the type of thing Mozilla will shine with.
Instead, if I were CEO, I'd go the opposite way: I'd focus on privacy. Not AI privacy, but privacy in general. Buy a really great email provider, and start to own "identity on the internet". As there's more bots and less privacy, identity is going to be incredibly important over the years.. and right now, Google defacto owns identity. Make it free, but also give people a way to pay.
Would this work? I don't know. But like I said, it's not a job I envy.
- Mozilla SSL Certs - for corporations that don't want Let's Encrypt
- Mozilla Mail - a reliable Exchange/Google Mail alternative (desperately needed imo)
- Thunderbird for iOS - why is this not a thing yet?
- Mozilla Search - metasearch that isn't based on Bing/DDG/Google
- Mozilla HTTPS DNS - although Cloudflare will probably always do this better
All seemingly low-hanging fruit with brand alignment.
If I could time travel into the past, in addition to preventing all the bad things (e.g. Young Sheldon), I might have told Yahoo they should flex some financial muscle while they still had relevance and worked to mobilize (no pun intended) developer time, energy, etc and perhaps even provide a baseline ecosystem of stock apps to support FirefoxOS.
The two places it's mind boggling that Mozilla doesn't have a product are (1) identity (especially as a provider to 3rd parties) and (2) instant messaging (especially on mobile).
They were important 10 years ago, they're more important today, and the existing providers all have huge privacy concerns.
Firefox - the one thing they do not want to work on is the only thing that makes them special.
But the issue is browsers don't make money. You can't charge for it, you can't add ads to it, etc. You're competing with the biggest companies in the world (Google, Apple), all of whom are happy to subsidize a browser for other reasons.
I'm sorry but this is complete nonsense. Just this year they pushed 12 major releases, with thousands of patches, including WebGPU efficiency improvements, updated PDF engine, numerous security fixes, amounting to millions of lines of new code. They maintain a codebase that rivals that of Chrome and of the Linux Kernel and push the equivalent of Rust's entire codebase on a monthly basis.
They’ve taken in several billion dollars by now. Let that sink in. They're supposedly a non-profit, so this plan is the well-trodden playbook.
But of course no Manager instance could imagine such a thing. Cue Upton Sinclair quote.
They did that! Why are people proposing that like it's a new idea?
Heck, this AI first announcement was probably strongly influenced behind the scenes by Google to create an appearance of competition similar to Microsoft's and Apple's relationship in the 1990s.
Also, ironically, I just switched full time to Brave only yesterday.
There is no reason to believe manager pay is even 10% of the total expense.
But yeah, I agree that buying a great email provider would be a very interesting step. And perhaps partnering with Matrix.
You can trust your doctor much more about your knee and much less about their billing. Trust isn't binary and isn't per person/organization/object, but varies by person and (activity?).
And anything will be trusted more or less by different people. Is there evidence of who trusts Mozilla with what, and how much? The the fact that you don't trust them or that some on HN don't trust them isn't evidence.
Also, each of us is both commentator and agent. When we say 'I trust X' or 'I don't trust X', we both communicate our thoughts and change others' thoughts.
It’s real hard to compete with Google who happily gives out free email and browser because they can monetize attention.
I would love that. that said, right now firefox unstoppably and constantly phones home
I've been perfectly willing to spend an hour making countless changes using about:config to beat Firefox (or its forks) into submission on every install, but that only works while they continue to give us the ability.
Right now, all of Mozilla's products are not even available in a standardised form in key countries. For example, I pay for Mozilla relay and VPN, and these are not available in the same countries!
Mind you, I'm lucky to have actual access to several countries, and so I can work around this. But really, why can't this team just put everything in one place for me?
Besides relay and Mozilla VPN, I am also paying for Bit warden password manager.
I'm also willing to pay for a privacy-first email(though I haven't done so yet), and please have a family plan that bundles all of this together!
If Norton can have an Internet Suite, why can't Mozilla?
Even secure, privacy-respecting versions!
I miss the days where Mozilla (Firefox) was known to be the "fastest browser." It worked and such an easy transition for users (including myself) who were tired of the bloated browser experience.
Can you please elaborate on this need to make a big profit? Where does the need come from?
I don't keep close track of this, but as far as I remember they haven't tried donations that go only to Firefox/Thunderbird/etc of the person's choice, instead of Mozilla as a whole. That's what people always claim they want in these threads. I doubt donations would be enough, but I think doing it like that would at least be a step in a direction people like instead of are annoyed by, as long as they don't go nagging like Wikipedia.
Why? might be I'm just missing something, but I don't understand why this needs to be a goal of theirs?
I understand email isn’t easy but it difficult to imagine why Mozilla didn’t seize the opportunity.
Where it comes to AI in that regard, I would also focus on direct human connection. Where AI encapsulates people in bubbles of tech isolation and social indirection.
They don't need this much money, but it means more layoffs and cutting scope drastically. It's expensive to run a modern browser.
Let me be the customer.
Going a step further, how do we encourage use? Aside from personal privacy, what if social media sites allowed us to use our identities to validate comments or attachments? Similar to the idea of a token, we upload a photo of our cat. We permit FB access to that cat pic, generate the token, say it's good until we revoke it. We revoke it, and now that picture will fail to load. We can also restrict access to our cat picture. By requesting access to the cat pic, another user provides their identity as well. If their identity is allowed to view it, then it can render. Similar to comments. It's just a string, but we can invalidate a token and make access to it no longer possible.
What about digital hoarding? Can't we screenshot everything or scrape the website and store it for later? Yes. But that's no longer a trusted source. Everything can be faked, especially as AI tools advance. Instead, by using the identity broker, you can verify if a statement was actually said. This will be a mindshift. Similar to how wikipedia isn't a credible source in a term paper, a screenshot is not proof of anything.
Identity brokers can also facilitate anonymous streams. Similar to a crypto wallet, separate personas can be generated by an identity. An anonymous comment can be produced and associated with that randomized persona. The identity broker can store the private key for the persona, possibly encrypted by the identity in some manner, or it can be stored elsewhere, free for the identity to resume using should they want to.
It's an interesting problem to think about.
Those CEOs get 6M per year and cannot figure out to focus on core product: Mozilla, keep a war chest, dont spend on politics.
Also cut all bullshit projects that are made for self promotion and dont help Mozilla as a browser.
When will real extensions return? Never?
Now they want to kill adblocks too
I am sure people would queue up for the job, fully aware of what it entails.
Firefox is all they have. They know the web, but that’s where it ends. They haven’t been relevant outside of web standards for more than a decade.
His point (which I agree with - softly) is that Mozilla could approach this from a more nuanced perspective that others cannot, like not anti-AI but anti "Big AI". Facilitate what people are already doing (and outside of the HN bubble everyone is using AI all the time, even if it's just what we think is "dumb" stuff) throught the FF lens. Like a local LLM that runs entirely in an extension or similar. THere's no shortage of hard, valuable things that big tech won't do because of $$$.
Since its birth, Firefox is still the only browser that manage multiple ( hundreds or in some cases, thousands! [1] ) tabs better than any browser. And in my view in the past 12 - 24 months Firefox has managed to be as fast as chrome. While Chrome also improved on its multiple Tab browsing experience.
Safari.... I dont know why this battery life argument keeps coming up because it is not the case. It hasn't been so for at least 5 - 6 years.
Mozilla could have played the trust angle when they have the good will and money. They could have invested into SaaS that provides better revenue generations other than getting it from Google. They could also have partnered with Wikipedia before they got rotten. But now I am not even sure if they still have the "trust" card anymore. Gekco is still hard to be embedded, XULRunner could have been Electron. They will need to get into survival mode and think about what is next.
[1] https://www.tomshardware.com/software/mozilla-firefox/firefo...
I can assure you, this is still true. I use Chrome when plugged in at my desk and Safari for everything else on the go. Chrome still isn't great on memory or battery life.
I mean, observably, this is still the case.
Now, luckily the M-series laptops have such insane battery life that it barely matters compared to before... but I can still observe about an hour of battery life difference between Safari and Chrome on an M2 Macbook Air (running Sequoia). Now, my battery life is still in the region of 7.5 hours, so even if it's a large difference it's not impacting my workday yet (though the battery is at 90% max design capacity from wear).
I know this, because there are days where I only use chrome, and days where I only use Safari, and I do roughly the same work on each of those days.
Uhh, not my experience. I default any video watching longer than a short clip to safari. It is still the best browser for video IME.
Anyway, Firefox's killer feature is still extensions, despite everything that's happened on that front. There's nothing like Tree Style Tabs for Chrome (not usably implemented anyway) and while I think maybe Brave has it, Firefox has uMatrix which is better than anything Brave uses (Brave may share lists or even code with that, but the uMatrix UI is where its at.)
It definitely helps that it's also a great (though imperfect) browser.
Maybe I'm just lucky, but even this argument is quite ... meh
https://blog.mozilla.org/wp-content/blogs.dir/278/files/2025...
How incompetent can they be, how out of touch with their core (and arguably only) product ?
Nobody wants AI in firefox.
That lack of connection to tech giants is a strength in the trust angle. And I think they’re right to be thinking about AI: people are using it and there does need to be an alternative to tech giants/VC funded monsters
Will they be successful? The odds are stacked against them. But if they’re not going to even try then what purpose will they serve any more?
Chrome even has significant user share on Mac OS; the numbers I'm finding are around 40%.
It's hard to guess whether people are much less inclined to switch browsers on mobile than on desktop, or if they just like Chrome. Either way, the odds are against anyone who tries to compete with it.
Unfortunately, we live in a time when anti-trust regulations mean nothing.
The fact that it's difficult to separate Chrome from Android dooms most competitors, which is bad for everyone.
But to your point, I think the simple reality is that LLMs are increasingly taking the place of search and so having all your funding based on search licensing might be risky when it's at least possible that we're going to be in a new paradigm sooner than later.
I honestly think AI in the browser right now is generally very half-baked and doesn't have any well thought out applications, and raises all kinds of trust issues. I can think of good applications (eg browse the Kindle unlimited store for critically acclaimed hard sci-fi books), but there might be better ones that I'm not thinking of. It just might make sense to be involved so you went caught flat-footed by some new application that quickly progresses into something people expect. And of course because HN commenters are famously self-contradictory in response to literally everything Mozilla does, it's a damned if they do damned if they don't situation: if they load AI into the browser it's pointless feature bloat. If they don't then they were sitting on their thumbs while the world moved on when they should have been reinventing themselves and finding new paths to revenue.
They also have useful keyboard behaviour and provide both a search and a URL bar, which makes it effortless to search locally and perform additional refinery searches while hunting down something, because you can change the search term without returning to the search website. Searching via the search engines portal is also often slower than via the search bar on crappy connections. Their search provider integration is also great (not sure how other browsers are in this regard) which makes opening a Wikipedia or MDN page about a specific topic a single action, without needing to look at a search result list.
There Profile Manager is also a breeze (not the new crap), it allows to open any URL in any Profile by clicking on any link in another program.
The extension system and the advanced configuration is also quite good.
Like not being able to change the default shortcuts?
Firefox always feels snappier to me, and I think most of that comes from less time downloading a bunch of ad shit I don't want anyway.
I'm not browsing benchmarks :-/
When I do then chrome will have an advantage.
Meanwhile, in the real world, a JS engine can be half the speed of the Chrome one and the browser can still be faster, because blocking ads is what gives you the biggest speed up.
All the performance advantages in the world fail to matter if you're still loading ads.
No MBA type is going to be able to do anything of the sort.
Rewrites tend to kill software projects. Even if you don't completely change the language to boot.
Regarding WASM at least, it seems to depend. https://arewefastyet.com/
I don't know. As a dev and user, Firefox wins on every single aspect for me. I understand that every user is different. But I'm glad it exists.
That's a big selling point. Along with "still allows ad-blocking extensions".
Besides being able to turn off all online AI features, and the fact that forks like Librewolf will inevitably strip it out, I am stunned by how HN readers think "Translate this for me immediately and accurately" and related functions are not desirable to the average person.
The fact that they haven't moved away from apparently needing 90%+ of their money to come from Google, after more than a decade of that being an issue, means that claim is a moot point. This "AI first" move was probably heavily influenced by Google behind the scenes too.
And "Trust" should be a big deal-- unfortunately most people don't care and Chrome has a much bigger marketing budget (and monopoly on Android).
Anything left ?
Where are you getting the “often in the cloud” from? So far Firefox has some local models for certain features. Using a specific cloud based AI is a conscious decision by the user within the sidebar.
While conveniently and regrettably unavoidably nerfing ad blockers :(
For your safety of course.
From the article: "AI should always be a choice — something people can easily turn off" and "Firefox will remain our anchor. It will evolve into a modern AI browser". I highly doubt you will be able to turn of the transformer tech features in an AI browser imo. And they won't make a separate browser for this.
This really feels like the beginning of the end for Mozilla, sadly.
Are there any true alternatives (not dependent on financing or any engines from third parties) to Google, if you wish to use the web in 2025?
However, a strong locally-executed AI would have potential to vastly improve our experience of web! So much work is done in browsers could be enhanced or automated with custom agents. You'd no longer need any browser extensions (which are privacy nightmare when the ownership secretly changes hands). Your agents could browse local shops for personalized gifts or discounts, you could set up very complex watches on classified ads. You could work around any lacking features of any website or a combination of several websites, to get exactly what you seek and to filter out anything that is noise to you. You would be able to seamlessly communicate with the Polish internet subculture, or with Gen Alpha, all without feeling the physical pain. With an AGI-level AI maybe even the Reddit could be made usable again.
Of course this is all assuming that the web doesn't adapt to become even more closed and hostile.
Image search?
Live captions?
Dubbing?
Summary?
Rewrite text better?
in ff if you're reading this go to about:config and type privacy - why these aren't immediately obvious in the Settings is beyond me
The moment Mozilla failed to stop being dependent on Google's money whilst being true to their own mission in being a 'privacy first browser' it already was the end and the damage in trust was done.
In 2007, the CEO at the time said they could live without Google's money - Now, their entire survival was tied to Google funding them [0] and got rewarded for failure whilst laying off hundreds of engineers working on Firefox.
Other than the change in leadership after 17 years of mis-direction, the financial situation has still not changed.
Do you still trust them now?
> Are there any true alternatives (not dependent on financing or any engines from third parties) to Google, if you wish to use the web in 2025?
After thinking about it, the only viable browser that is not funded by Google (Firefox 75%, Safari (>20%) and Chrome) is Ladybird. [1]
[0] https://web.archive.org/web/20120105090543/https://www.compu...
I understand your position but what is the alternative funding source that could keep a company making a free browser running?
Apple funds Safari's development but it's basically a side project for them, Google funds Chrome's development as side project to their ad business, Edge is the same for Microsoft.
Obviously we don't want Firefox to become ad-supported so that leaves either donations which to be honest does not work (see all the OS projects that ask for donations when you install NPM packages for reference) or they need to start charging money (we know how well that worked out for Netscape) or finally find another corporate sponsor willing to shove billions of dollars each year into a product that will not improve their bottom line.
I am all for alternatives and I agree with you that something needs to change but the real question is how?
Maybe I am presumptuous in this assumption but I am pretty sure that if Mozilla had another palatable solution on the table, they would have probably implemented it by now.
> After thinking about it, the only viable browser that is not funded by Google (Firefox 75%, Safari (>20%) and Chrome) is Ladybird.
Ladybird is sponsored by many big companies as well. What makes you think that somehow their fate will be any different than Firefox? Do you believe that Shopify for example is more altruistic than Google and therefore should be trusted more?
I personally don't.
In my opinion the problem is the expectation that things should be free always on the internet and we can thank Google and Facebook for that. Most people these days who are not in the tech world simply have no idea how many hours and how much money it takes to create something, having it used by people and iterating on it day in day out until it is in a good shape and can be used by the general public.
Therefore besides a small cohort of users in tech (like Kagi's customers for example who understand that a good search engine is not free), the vast majority of people will not accept to have to pay for a browser. Which brings us back to the question I asked above.
Who will fund this supposedly free for all browser that does not track you, that does not show you any ads, that does not incorporate AI features, that does not try to up-sell you or scam you? From my vantage point it's not like there are 100s of solutions to get out of this conundrum.
Can you say more about where that quote came from? I'm seeing it as being from 2015.
https://www.cnet.com/tech/services-and-software/firefox-make...
I really feel like every time Mozilla announces something, someone gets paid to leave comments like this around. I've seen many "beginning of the end" comments like this, and so far, it hasn't happened.
What I do see is a lot of bashing, and hypocrisy, and excuses for why its OK that you don't personally try to do better...
Honestly the last 5-10 years has been a disaster for Firefox...
According to https://www.reddit.com/r/firefox/comments/137ephs/firefoxs_d...
Google Chrome exceeded Firefox market share in early 2012 after a steady rise starting in 2009 afaict.
If his resignation was involved, it was a symptom and not a cause. The end was already forecasted at least two years earlier.
Servo is still a work in progress, but their current positions give a great deal of hope.
OMG, please, no! What are they thinking and who wants an "AI browser"?
> Are there any true alternatives
Firefox with blocked updates works pretty well.
I have no illusions that they will turn into google the first chance they get, all companies do. But for now they seem pretty good.
I can definitely excuse some bugs (there were crashes for example that I didn’t overly mind; I understand I was using prerelease software). But something like account containers should be built fundamentally to disallow any data sharing. If data sharing is a bug, and not fundamentally disallowed by the architecture, then it’s going to happen again later.
So for that reason I’m not bullish on orion.
This has been said numerous times over the decades anytime Mozilla has done something. Thankfully (at least for me), it hasn’t come true so far.
Chrome and Edge have already integrated LLM capabilities natively, and webpages and extensions will soon start using them widely:
- https://developer.chrome.com/docs/ai/built-in
- https://blogs.windows.com/msedgedev/2025/05/19/introducing-t...
Soon you will have pages that are "Best viewed in Chrome / Edge" and eventually these APIs will be standardized. Only a small but passionate minority of users will run a non-AI browser. I don't think that's the niche Firefox wants to be in.
I agree that Mozilla should take the charge on being THE privacy-focused browser, but they can also do so in the AI age. As an example, provide a sandbox and security features that prevent your prompts and any conversations with the AI from being exfiltrated for "analytics." Because you know that is coming.
Strategically I think Mozilla cannot take that risk, especially as it can get feature parity for relatively low cost by embracing open-source / open-weights models.
As an aside, a local on-device AI is greatly preferable from a privacy perspective, even though some harder tasks may need to be sent to hosted frontier models. I expect the industry to converge on a hybrid local/remote model, largely because it lets them offload inference to the users' device.
There's not much I could do about a hosted LLM, but at least for the local model it would be nice to have one from a company not reliant on monetizing my data.
Do these type of also-ran strategies actually work for a competitor the size of Mozilla? Is AI integration required for them to grow or at least maintain?
My hunch is this will hurt Firefox more than help it. Even if I were to believe their was a meaningful demand for these kind of features in the browser I doubt Mozilla is capable of competing with the likes of Google & Microsoft in meaningful matter in the AI arena.
I don't think Mozilla should get into the game of training their own models. If they did I'd bet it's just because they want to capitalize on the hype and try to get those crazy high AI valuations.
But the rate at which even the smaller models are getting better, I think the only competitive advantage for the big AI players would be left in the hosted frontier models that will be extremely jealously guarded and too big to run on-device anyway. The local, on-device models will likely converge to the same level of capabilities, and would be comparable for any of the browsers.
- focus 100% on Firefox Desktop & Mobile - just a fast solid minimalist browser (no AI, no BS) - other features should be addons - privacy centric - builtin, first-class, adblocker - run on donations - partner with Kagi - layoff 80% of the non-tech employees
I worked for them for many years, I guarantee you that Mozilla will be fine without all the non-sense people, just put engineers in charge.
I see finances for a few free software projects, and many of them really struggle to get donations year after year, in a way that helps make the project predictable and sustainable.
For the US, people want you to be a 501c3, and then you need a EU equivalent. Canadians are unlikely to give to a US org (especially these days), but the market is too small to setup a local charity. So you need partners. All that has many compliance requirements and paperwork, so you need non-tech employees for the fundraising and accounting.
Eventually your big donors start blackmailing the project if you don't do what they want, and often their interests are not aligned with most users. You need various income sources.
That's always said by the engineers and never seems more than the obvious egocentric bias: What I do is important, everyone and everythying else is pointless.
We started with a very very small team and did all the heavy lifting. Then they started adding PM, marketing, market people, HR, …
We were striving when we were not drowning in meetings, KPIs, management, emails, …
> just put engineers in charge
I would like that but is that even possible? Look at Wikipedia. Look at schools. Once an organization develops a bad case of fat "administrator" class, can it be cured or is it terminal?
I don't want to get my hopes up for nothing.
Agree with you on everything else, though.
What would be the best solution today is to convince all these Firefox spinoff projects into combining forces and fully forking Firefox away from Mozilla, and don't look back. But seeing what happens around, how various projects - even the smallest ones are being lead, the moods in communities, I highly doubt that's actually possible.
Also, speaking of trust, return the "never sell your data" to the FAQ.
Chrome is able to capture the mass consumer market, due to Google’s dark pattern to nag you to install Chrome anytime you’re on a Google property.
Edge target enterprise Fortune 500 user, who is required to use Microsoft/Office 365 at work (and its deep security permission ties to SharePoint).
Safari has Mac/iOS audience via being the default on those platform (and deep platform integration).
Brave (based on Chromium), and LibreWolf (based on Firefox) has even carved out those user who value privacy.
---
What’s Firefox target user?
Long ago, Firefox was the better IE, and it had great plugins for web developers. But that was before Chrome existed and Google capturing the mass market. And the developers needed to follow its users.
So what target user is left for a Firefox?
Note: not trolling. I loved Firefox. I just don’t genuine understand who it’s for anymore.
These days, it seems to be people who:
* Don't want to be using a browser owned by an ethically dubious corporation
* Want a fully functional ad blocker
* Prefer vertical tabs
My main reason but also
* want to ensure competition because I'm sure that once it's chromium all the way, we're gonna have a bad time.
Is this even the case? UBO has ~10 million users going by the extension store, Firefox has over 150 million users.
So less than 10% of Firefox installs also have UBO.
It's difficult to monetize us when the product is a zero dollar intangible, especially when trust has been eroded such that we've all fled to Librewolf like you said.
It's difficult to monetize normies when they don't use the software due to years of continuous mismanagement.
I think giving Mozilla a new CEO is like assigning a new captain to the Titanic. I will be surprised if this company still exists by 2030.
Opera was the lightweight high performance extension rich, diversely funded, portable, adapted to niche hardware, early to mobile browser practically built from the dreams of niche users who want customization and privacy. They're a perfect natural experiment for what it looks like to get most, if not all decisions right in terms of both of features users want, as well as creative attempts to diversify revenue. But unfortunately, by the same token also the perfect refutation of the fantasy that making the right decisions means you have a path to revenue. If that was how it worked, Opera would be a trillion dollar company right now.
But it didn't work because the economics of web browsers basically doesn't exist. You have to be a trillion dollar company already, and dominate distribution of a given platform and force preload your browser.
Browsers are practically full scale operating systems these days with tens of millions of lines of code, distribued for free. Donations don't work, paying for the browser doesn't work. If it did, Opera (the og Opera, not the new ownership they got sold to) would still be here.
It seems as if you ask Mozilla, the answer would be "Not current Firefox users."
I really don't know the answer to this question, and I don't know if Mozilla has defined it internally, which probably leads to a lot of the problems that the browser is facing. Is it the privacy focused individual? They seem to be working very hard against that. Is it the ad-sensitive user? Maybe, but they're not doing a lot to win that crowd over.
It kind of feels like Firefox is not targeted at anyone in particular. But long gone are the days when you can just be an alternative browser.
Maybe the target user is someone who wants to use Firefox, regardless of what that means.
Partly me. It's the only browser where I can disable AV1 support to work around broken HW acceleration on Steam Deck.
Also tab hoarders. (I migrated to Chrome 3 years ago to try and get rid of my tab hoarding)
Now, it's no better than the others. I'm at 1919 tabs right now, and it hasn't lost any for many years. It's rock solid, it's good at unloading the tabs so I don't even need to rely on non-tab-losing crash/restarts to speed things up, and it doesn't even burn enough memory on them to force me to reconsider my ways.
This is a perfect example of how Mozilla's mismanagement has driven Firefox into the ground. Bring back involuntary tab bankruptcy and spacebar heating!
It still gets bundled a TON on Linux. So if you use Linux a lot, Firefox gets into your muscle memory.
But honestly, that bundling is likely just momentum from the 2010s. Better tech exists now.
A built in adblocker would probably help Firefox attract those users, but might destroy their Google revenue stream.
The benefits of having uBO might matter more to you and me, but let's not forget that faster rendering was arguably the main reason Chrome Desktop got popular 20 years ago, which caused Firefox to rewrite its engine 2 (3?) times since then to catch up. 20 years later this company still hasn't learned with Android.
I wish more browsers would target seniors. Accessibility and usability is universally a nightmare.
> Second: our business model must align with trust. We will grow through transparent monetization that people recognize and value.
> Third: Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions.
I like what the interim CEO was doing, focusing more on the browser and forgetting these side projects that leads to nowhere, but it seems it's back to business with this one.
No thanks. Absolutely not.
No one forced him to do anything, and Mozilla itself certainly didn't force him out.
His free speech was met with the free speech of others, and he decided it was too painful to stay in that spotlight.
How would you prefer it to have gone?
[1] https://en.wikipedia.org/wiki/Brendan_Eich#Appointment_to_CE...
Actually he is most likely a drone. Meaning he is speaking like he believes he is the CEO of a public company talking to the shareholders, so of course he talks about how AI is changing software.
But guess what Mozilla is not a public company, there is no stock to pump and the thing it really miss is its users. Going from 30% to less than 5% market share in 15 years with a good product. Actually I am pretty sure the users who left just do not want to much AI.
But he is an MBA drone so he is just gonna play the same music as every other MBA drone.
This piece linked is a dry marketing and nothing else, and I don't believe in a single bit this guy is saying or will ever say.
The line about AI being always a choice that user can simply turn it off: I need to go to about:config registry to turn every occurrence of it in Firefox. So there's that.
Please don't.
You must be meaning "will be". Because the first alpha release is promised some time in 2026. So hopefully by 2028 it will be solid enough.
Exciting project nonetheless.
I've watched hours of how he works on YouTube, it's fantastic, if anyone can lead a browser team, its him.
> Strength: $1.3B in reserves + diverse operating models (product, deep tech, venture, philanthropy) make Mozilla unusually free to bet long-term.
> Strategy: Pillar 1: AI. Pillar 2: AI. Pillar 3: AI.
Oh yes.
I wonder how much the new CEO is making now.
For Mozilla? 1.18%! That's almost FORTY TIMES these other companies. Apple revolutionized mobile computing; Google revolutionized search, Microsoft owns enterprise software, and Samsung is one of the largest hardware manufacturers in the world. Mozilla makes a second-rate web browser whose sole distinguishing feature is supporting a community-built addon that does a great job blocking Youtube ads.
I could give $100k per year to Mozilla for the rest of my life, and my lifetime donation would cover less than half of the CEO's salary.
edit: I still remember using Mozilla which was this "good thing" but somehow clunky, and then getting so excited when trying Phoenix for the first time, which was then renamed to Firebird, and lastly Firefox. It was so "obviously" the right thing to use.
Aligning yourself with garbage generators is how you lose trust. Meanwhile, the top user requested features still point to basic deficiencies of browser UI
This is how to burn what little trust remains: "AI should always be a choice — something people can easily turn off."
It has to be opt-in or you're not worthy of trust.
My indelicately expressed point is that the algorithm or processing model is not something anyone should care about. What matters? Things like: is my data sent off my device? Is there any way someone else can see what I'm doing or the data I'm generating? Am I burning large amounts of electricity? But none of those are "is it AI or not?"
Firefox already has a good story about what is processed locally vs being sent to a server, and gives you visibility and control over that. Why aren't the complaints about "cloud AI", at least? Why is it always "don't force-feed me AI in any form!"?
(To be clear, I'm no cheerleader for AI in the browser, and it bothers me when AI is injected as a solution without bothering to find a problem worth solving. But I'm not going to argue against on-device AI that does serve a useful purpose; I think that's great and we should find as many such opportunities as possible.)
I want my browser to be able to run uBlock Origin, so therefore people want more than just what is specified above. I did quit using Google Chrome because they banned uBO (I know the command-line-flags hack still works, but for how long?).
If Firefox also bans uBO through removal of Manifest v2 without offering a proper alternative, then it's just as big of a piece of crap as Chrome is. Due to lack of real choices, I could as well move back to Chrome. I'm currently using Vivaldi.
Firefox probably won't suddenly have the best AI, but it could be the only browser that does this. Previous: https://news.ycombinator.com/item?id=46018789
I and many stuck with Firefox despite being it being horrible until quantum release because Mozilla was aligned with community. But their tech is better now but they aren't aligned with community.
It was the community that made Firefox overtake IE. They seem to forget that.
Unless its gonna come pre-installed like chrome, they need community make the user base grow. They are absolutely dumb for going after a crowd who are happy with Chrome while shitting on the crowd which want to be with them.
Next time I run into Richard Stallman I should ask him for tips on browsing the web
https://www.quora.com/How-do-I-disable-sponsored-suggestions...
Hopefully this translates into clearer direction for Firefox and better execution across the company, instead of pushing multiple micro products that are likely destined to fail, as Mozilla has done over the past 5+ years.
From his LinkedIn profile [1], his recent roles have been consistently centered on Firefox:
Chief Executive Officer
Dec 2025 - Present · 1 mo
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General Manager of Firefox
Jul 2025 - Dec 2025 · 6 mos
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SVP of Firefox
Dec 2024 - Jul 2025 · 8 mos
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He appears to have a solid background in product thinking, feature development, and UX. If his main focus remains on Firefox, that could be a positive sign for the product and its long term direction.
I don't get why everything has to include the latest trend. Do what the Linux kernel project does: be a bazaar. If someone wants to create deeper AI integration into Firefox, they'll pick up that task, put it in a branch, and the community will discuss whether it merits inclusion in the main. If it does, it'll be there; if not, it won't be.
Operate on donations of time and money with a clear goal of what the project should be.
In the Microsoft antitrust trial in the 1990s, the court established that having a browser monopoly was anticompetitive. Sadly, we've allowed this situation to repeat on mobile so Chrome and Safari now dominate. Windows has a lot of default Edge installs (and set as the default browser, particularly in corporate settings) but it's really just a Webkit skin at this point.
Now iOS does technically allow third-party browsers but they're just Safari skins and they're not as good (eg at different times they have more limited features like not havintg the latest Javascript engine).
I really think we need to end the bundled exclusive apps on mobile for certain things.
Until then I'm really not sure what Mozilla's path forward is. They've tried to pivot on things like privacy but I don't think any of these make sense or at least won't produce a revenue source to justify the investment. How do you fund something like Mozilla? And how do you create value for users?
[1]: https://itdm.com/mozilla-firefox-usage-down-85-but-why-are-e...
they're all just marketing scams. if these people actually implement AI in ways that isn't needed it just kills the product
the built-in language translation feature of firefox is great, because it's locally ran
i don't want my browser fetching commands from random servers just to implement AI in a browser that was working fine without it
The fundamental problem is expectation and reality mismatch, and is being 'solved' from two directions: new ideal browsers, or criticism of Mozilla in the hope that it improves.
This AI hype is frustrating, but it's also frustrating that it dominates conversations with valid points that are identical to the last five times it was talked about.
The hype by now at least seems pretty much self aware. It's mind-boggling to me that people don't realize all the Mozilla stuff is completely empty/PR fluff. You have to say you're an "AI first company" because that's the only thing investors want to hear in 2025. Everyone knows it's all fluff, they say it anyways. I will wait and see if it actually meaningfully affects their product or not.
The complaints meanwhile are spammed everywhere, and like you said, it's the same exact content every time. We get it, new features that you aren't going to use are annoying. Disable them or just don't use them, is is really that big a deal? The CEO literally says they will all be able to be disabled.
Wait, just like the last CEO, the only way to find out anything about him is a LinkedIn page. I'd have to create an account, log in, and consent to letting them collect and do anything they want with my information.
Apparently Mozilla doesn't have the technical capability of displaying an html web page that doesn't require a login and surrendering to data collection in order to view. Now try to find information about Satya Nadella without giving up your privacy.
Cut executive pay 75% back to what Brendan was getting paid, and invest that money in the company instead of lining your own pockets.
Ditch the AI crap that nobody wants or needs and focus on making a good browser and email application, and advertising them to increase user count.
Anything less than this is not trustworthy, it's just another lecherous MBA who is hastening the death of Mozilla.
Pretty sure it's because they made security changes that broke the Intranet.
What you want una browser is that it t works. Not some security pop-up telling it doesn't work. Especially if you wrote the website.
Still annoying evert time https://127.0.0.1 is flagged as insecure
https://www.theverge.com/tech/845216/mozilla-ceo-anthony-enz... (https://archive.ph/li0ig)
> ...investing in AI...
Ugh, nevermind.
Does this sentence feel incomplete to anyone else? Is it supposed to say "the most trusted software company" or is it supposed to be an emphasis (i.e. the trusted software company)?
Welp. Starting off on the wrong foot. "AI should always be a choice - something people can easily opt in to".
Can't teach what there's profit in not learning, etc. Oh well.
Literally 5 sentences later:
> [Firefox] will evolve into a modern AI browser…
While the for-profit world, and many others, have embraced extremes of predatory capitalism, contempt for users, and disinformation, Mozilla has a fantastic opportunity to compete on its unique capabilities:
It's not under pressure to adapt that business culture - no private equity, Wall Street, etc. pushing it; its culture is antithetical to those things; and its culture has always been geared toward service to the community and trust.
The insight and leadership is to find this word, which hasn't been used much (I think many in business or politics would laugh at it), is incredibly powerful and a fundamental social need, and is clear guidance for everyone and every activity at Mozilla and for customers.
Imagine using a company's products and not having to think about them trying to cheat you.
"Third: Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions."
Yeah, no. Just make a browser that doesn't suck. Mozilla has been wasting a ton of money, lost almost all of their market share, and have been focusing on making new products nobody wants for a VERY long time and this looks to continue.
I'm sure the new leader of the trojan horse (fox?) is not going to pivot to AI...
"...Third: Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions..."
"It will evolve into a modern AI browser"
and there it is, the most "trusted" software company pivoting to AI.
Their documentation is excellent, the improvements and roadmap for Thunderbird made me finally adopt it, and I appreciate their privacy-friendlier translation services. uBO works great in Firefox, and I can't stand using a browser without its full features.
About MBA types: the free software project I work for has an MBA type, which I initially resented as being an outsider. However, they manage the finances, think about team and project growth long-term (with heavy financial consequences), and ignore the daily technical debates (which are left to the lead devs), and listen to users, big and small. Some loud users like to complain that we don't listen to them, and sometimes we kick them out, because we do listen to users.
I don't know much about Mozilla internals, if I am to judge from the results: Mozilla is still here, despite everyone saying for 10+ years that they are going to die. They are still competitive. They are still holding big tech accountable, despite having a fraction of their power. I can imagine that they make a lot of people here very uncomfortable.
What many people have been saying in my experience is pretty much the opposite: that Mozilla isn't going anywhere because Google wants them (needs them) to be around. That it's their antitrust Trojan horse.
No mention of an endowment (like Wikipedia has) or concrete plans to spend money efficiently or in a worthwhile way, and I sure hope ‘invest in AI’ doesn’t mean ‘piss away 9 figures that could have set up an endowment to give Mozilla some actual resilience’.
I hope is that he’s at least paranoid enough about Mozilla’s revenue sources to do anything about their current position that gives them resiliency. Mozilla has for well over a decade now been in a pathetic state where if Google turns off the taps it is quite simply over. He talks a lot about peoples’ trust in Mozilla. I don’t really remember what he’s talking about to be honest, but if Mozilla get to a point where they seem like they can exist without them simply being Google’s monopoly defence insurance, perhaps I’ll remember the feeling of trusting Mozilla. I miss it.
Nobody is switching away from Firefox because it’s not agentic.
But there might be a small amount of people willing to switch away from Chromium slop browsers BECAUSE IT ISNT.
Why do you think Waterfox and Librewolf leave this crap out?
and a couple of lines below
> It will evolve into a modern AI browser
Besides the obvious "what the fuck is an AI browser?" aren't the two mutually exclusive?
Currently they spend millions of dollars (that mostly come from people wanting to support their browser) on huge salaries and projects that have nothing to do with their browser. At the same time they keep on taking steps to alienate those that are donating or using their products.
The bar for success is pretty low - stop wasting all them bucks, and stop alienating your users.
If you could do that, there is plenty of next steps.
Good luck
It comes from search ads on google.com
But when you load their home page (https://www.mozillafoundation.org), the first thing you are greeted with is a banner that says they have raised over $6M in their last campaign alone.
So, it seems that millions are being donated by users.
The claim that most of those users want it to go to their browser is not supported or refuted by that page, but I have read a detailed breakdown of all their donations and attempts to guess what people really think they are donating for, and it matched my original statement - though I haven't got the time to search now, what do _you_ think people are donating for?
One sentence later:
> It will evolve into a modern AI browser
One more sentence later:
> In the next three years, that means investing in AI that reflects the Mozilla Manifesto
I mean if you wanted to concretely see how much ignoring their users is in their DNA.
What a daring approach. Truly worth the millions he's gonna earn.
reading this genuinely disgusts me. I am so tired of this nonsense being shoved where it doesn't belong. I just want a fast browser that stays out of the way.
That's what I'd do.
The question is whether they really mean it.
Mozilla will have to recover from some history of disingenuous and incompetent leadership.
If they just focused to produce a good browser, they would be way ahead. And time when you could get $100Ms from Google are slowly coming to an end. Money attracts grifters and this is what brought them down from my perspective.
Now, just to be honest, I wish they find a way. We always could use alternatives. Just don't expect this alternative to come from Mozilla.
