ETA: I am making no claims that Cadbury Dairy Milk is world-class chocolate, by any means (though I dislike Belgian chocolate even more). It's quite cheap and slutty chocolate, which is a small part of why we like it. But internationally, you guys have the worst chocolate, hands down. Nobody thinks it's better but you guys.
ETA2: I should add that I think one of the post-US-acquisition Dairy Milk recipes, the Marvellous Creations Jelly Popping Candy bar, is the best thing they've made in a generation, and I include in that the gorgeous Australian-recipe Caramilk that they tried to make a thing here and largely failed at.
It takes a sophisticated palet to appreciate vomit chocolate, and if it's not from Hershey, Pennsylvania then it's just tangy candy
I am no fan of Hershey but I usually don't find it disgusting [1] but everything about Cadbury turns me off.
I knew someone who started her own artisan chocolate company and she was quite eloquent about how other chocolate brands do it wrong, particularly using lecithin as an emulsifier which simplifies the production process but doesn't give the best quality.
[1] Right now the thought of chocolate, peanut butter, shortbread cookies or anything like that turns my stomach even if I'm hungry because I'm tapering a medication which causes weight gain and dropped about 10kg in 4 weeks.
