Why should Disney care?
To which you might say “because people care”, so:
Why should people care?
Back when I was a spud I used futuristic text-to-speech synthesis to make my computer say “Eye am Bill Gaytes my farts go FERT FERT FERT” - Should Bill Gates be offended? What about the people who like him? What about the Intel processor I used to create it? Or the company behind the TTS software? Would anyone think they’re involved and endorsed it? I guess the real question is: are we catering the world to people who can’t make that distinction?
The way advertisement works is that it's brain hacking - it's just associations. Over time your brain associates a brand with a product or products, and then simply by having this association in your brain you're more likely to buy the product.
This also works for negative advertisement.
Think about it. Suppose you did see mickey mouse saluting Hitler, or maybe you saw mickey mouse stick a jar up his little rat ass.
When you see mickey mouse, undoubtedly, even if just for a second, your mind will think about what you saw before. You might discount it immediately, but the damage is done. You still feel that emotion, even if only for a split second, and you have been influenced by it.
Appropriate example, more than some may realize. Walt Disney and Adolf Hitler were good friends. Walt would send him a real of cartoons every month. Adolf and his senior leaders would watch it at the resort in the Alps. One may still be able to find the silent films that one of his mistresses filmed showing them watching cartoons on the projector with his senior leaders. Adolf was big into art and appreciated the work Disney created. There was a project about 15 or so years ago to use computing power to figure out what Adolf was saying based on his muscle movements since she was filming from behind him at an angle. I can't remember what the project was called. I saw it on a TV program.
Kids making their computers say profane things about famous people or even making crude jokes at the expense of the disabled themselves created “negative associations” with the technology, and potentially with the companies producing it (if the effect is somehow unaffected by context), but the developers did not restrict access and blind people gained a tool that fundamentally altered their ability to navigate the world.
Now? Parents of a terminally ill child who cannot afford a trip could place their daughter in a photo with Elsa. Therapists working with autistic children who connect only with specific Disney characters could generate personalized social stories and visual supports. Teachers in underfunded schools could create engaging materials without licensing fees. Placing a real person alongside Mickey Mouse, or just making a Disney character give a thumbs up and “Happy Birthday, Billy”, required Disney's permission, professional artistic skill, and significant money. That gatekeeping is dissolving and I can’t imagine the positive impact it could have in people’s lives…apparently assuming Billy doesn’t get access to the prompt input first and ruin it for everyone.
If it finds out you're a woman, within mere minutes it's 100% "you're fat" "try this diet" "you've GOT to buy this viral dress on shein!!"
And if you're a man, it's boobs, ass, objectification, and products to make you feel more like a man.
The sheer velocity at which Instagram will shovel you into capitalist-patriachy++ is shocking.
Don't throw shade. If you haven't gotten "How the fuck did that get there?", consider yourself lucky I guess. Best I can figure, terriers have some unintentional shared vector space with much more unpleasant content.
Yes, AI enables people to produce these in higher fidelity, but I don't see how it is any different to Dolan MS Paint comics.
No one is going to think that Mickey doing lynching is official art, nor will they think that Mickey is a real person who has done that.
