The author is saying that Facebook doesn't deliver a shred of value to any of it's 1 billion users, and if it disappeared tomorrow, "no one would give a shit." Tptacek disagrees, saying Facebook helps him connect with friends and local businesses. That's why he doesn't "get" the point.

I would say the Pages product is one of Facebook's strongest value points outside all of the peer-to-peer social networking. Small businesses don't have the time, energy, or money to host a custom websites and mailing lists to communicate with their fans. Pages make it incredibly easy -- deals, announcements, and advertising all wrapped into a single product.