To Stratasys $10k is probably already the Honda Civic of 3D printers.
To go with an entirely different analogy, Stratasys is the old, lumbering baron of 3d printing. Conversely, RepRap, Makerbot, Ultimaker, MakerGear, Type A and now Panda Robotics are all the agile, new kids who were raised on a healthy diet of open source. Having invaded the Barons lands they are now zipping around rearranging the Baron's fiefdom at 100km/h and generally trying every way of doing everything all at once. My bet is firmly on the new guys, how they'll divide the spoils once Stratasys has been finally overwhelmed by all this chaos is the bit I'm curious about.