I haven't followed closely; but the few times I did, it seemed that he had reasonably nuanced opinions translating into upholdable values, rather than overzealous cancel-fever, whether I agreed with his opinions or not. To me this is not reason enough to not use his product, and I happen to like his product (much more than the alternatives anyway).

Also, it would be remiss of me not to appreciate the irony that you're effectively suggesting "cancelling" his business over his opinions which you consider of a "cancelly" nature ...