A decade and a half is insane timeline in tech industry, and huge majority of users use Siri the same way today as 15 years ago, setting a timer or an alarm clock.
If they had 0 improvements over these 15 years the situation wouldn't be much different than today.
Every few years I would try to use it for a few days, then quit in frustration at how useless it was. Accidentally activating Siri is a major frustration point of using Apple products for me.
All chat bots suffer this flaw.
GUIs solve it.
CLIs could be said to have it, but there is no invitation to guess, and no one pretends you don’t need the manual.
I’m looking at you, Photos sync.
EDIT: just noticed this exact problem is on the front page in its own right (https://eclecticlight.co/2025/11/30/last-week-on-my-mac-losi...)
I've found I appreciate having Siri for a few things, but it's not good enough to make it something I reach for frequently. Once burned, twice shy.
[1] Made up title
This is why LLMs are the first conversational interface to actually have a chance of working, once you give them enough tools.
It’s such trash. Constant conditioning for garbage.
Timers and alarm clocks it is.
I get the sci-fi "wow" appeal, but even the folks who tried to build Minority Report-style 3D interfaces gave up after realizing tired arms make for annoyed users.
You know I have talked to chatGPT for maybe a 100 hours over the past 6 months. It gets my accent, it switches languages, it humors. It understands what I am saying even if it hallucinates once in a while.
If you can have chatGPT level of comprehension, you can do a lot with computers. Maybe not vim level of editing, but every single function in a driving car should be controllable by voice, and so could a lot of phone and computer functions.
> Alexa, turn on the bedroom lights.
> OK lights turn on
In the evening:
> Alexa, turn on the bedroom lights.
> I'm sorry, I don't know a device called "bedroom lights".
How is it even possible to build a computer system that behaves like this?
Just that... nobody is willing to pay much for a thing that will do some basic search, dictate a recipe, or do unit conversion, or add a thing to a list.
Maybe it’s just my imagination, but it seems like text to speech in the ChatGPT prompt window uses the context around it in the paragraph to fix what I’m saying so it is inordinately accurate compared to the rest of the iOS system.
1. Checking the current temp or weather
2. Setting an alarm, timer, or reminder
3. Skipping a music track or stopping the music altogether roughly 3 seconds after hearing the command, or 1 second after you assume it didn't work
<end of list>
It is ridiculously useless for most things though. Like I’ll ask it a question on my Apple Watch and it will do a web search and give me a bunch of useless links.
for example I say: "play comically long album title by artist on Spotify", it thinks about that for five seconds, does the bing noise, then says "playing comically long album title [special remastered edition] by artist on Spotify", and then a few seconds later starts playing the album, and if you don't wait through that whole thing it will just decide that actually you didn't want to hear the album
Tell me my next event when I’m driving.
Also quite good for making shopping lists, with some bonus amusement when you get a weird transcription and have to try to work out that "cats and soup" is "tonkatsu sauce" several days after you added it to the list.
A whole bunch of assistants have gotten way worse in the last decade by chasing features at the expense of utility. I don't care about whatever new feature my speaker has, but if it fails to play a song or check the weather, I'm PISSED.
I was excited when I recently got an iPhone 16 Pro - it comes with Apple Intelligence! Surely this is how Siri leaps into the future and starts doing things like translating for me, or responding with a photo and some basic facts when I ask who Ariana Greenblatt is, or letting me convert from Krore to USD (it gives results for rupees every time it seems?) or...
Anyways, I asked it something basic, and Siri said it would have to use Apple Intelligence. Not like, prompting me if I want to use it, just saying it's needed, then turning off. I'm pretty confused as to what Apple Intelligence is at this point, since I assumed it would be Siri. "Hey Apple Intelligence" doesn't do anything, so I ask ChatGPT. It informs me that AI is, in fact, part of Siri. I... do not know why it gave me that response.
Back to timers and alarms.
Edit - this is your daily reminder that you can NO LONGER SHUT OFF IPHONES BY HOLDING DOWN THE POWER BUTTON.
When they introduced "machine learning" it started working much worse - things that used to work 99% of the time (if you knew the incantation) now randomly fail in inexplicable ways.
And now it never gets my kids' names right. If I'm doing voice-to-text I will actually see it flash the correct spelling, and then replace it with some random phrase.
Classic Alexa, Gemini and Siri are all just intent based pattern matching systems where you brute force all of the phrases you want to match on (utterances), map those to intents and have “slots” for the variable parts. Like where you are coming from and where you are going.
Then you trigger an API. I’ve worked with the underlying technology behind Alexa for years on AWS - Amazon Lex - with call centers (Amazon Connect).
On the other hand, the capabilities and reliability of both Alexa and Google’s voice assistant have regressed once they moved to an LLM based system. It seems to be a hard problem and I don’t understand why.
I’ve find plenty of free text input -> LLM -> standard JSON output -> call API implementations. It seems like it would just be another LLM + brute force issue.
When it works!
I’ve spend days where it goes wonky and says something went wrong for anything I ask. How is it that with modern phones the voice recognition and whatnot isn’t running locally?
I'm not ever going to talk to my phone. Certainly not for the slim list of things that doing so would make more efficient than just looking at it and poking the button I need.
And there's no way I'm going to enable a battery draining 24/7 surveillance microphone on my phone on the off chance I ever do come up with a reason to give it a voice command.
But Apple really wants me using it. So much that my wife's car won't enable CarPlay unless turn Siri on. Like, there's no way to get it to put a Google map on the car's screen unless I turn this unrelated other thing on. They're happy to burn all our goodwill and convince us to buy Android phones next time (which work fine in a car without their surveillance microphone turned on).
Until then, I bought a $5 phone stand for the dashboard.
Maybe you won't, but there's still value in being able to use it hands free. "Hey Siri, call (name) on speaker" is something I regularly ask it to do while I'm driving.
Things that seemed to work reliably for me 10 years ago but now do not:
1. "Call mom". Siri has apparently forgotten who my mother is. I tried "Hey Siri <name> is my mother" and I got an error. I'm sure it's resolvable but come on.
2. "Directions to <destination>" This always used to fail when it couldn't find places, but lately, when I'm driving, Siri will respond "Getting directions to <destination>" and then... nothing. No directions come up. I have to do it 2-3 times to have the directions actually start.
I think this also interacts with countries and states that have (possibly misguided) strict laws forbidding the "touching" of phones "while driving". My experiences suggest that using Siri when driving and the device is locked, it just gives up - I sort of see the start of it working then, bam, it stops. If I retry, I suspect that I've somehow "looked" at the phone in frustration, it saw my attention and unlocked. I now wonder if where I have placed the device is making a difference.
It does seem to work much better (when driving) if the device is already unlocked.
I also see odd things when using Shortcuts for navigation. If I've previously asked for walking directions and then speak the shortcut while driving it won't give directions until I switch to the "car" icon in maps. I think it might be trying to calculate the 15Km walking directions, but it doesn't complete before I tell it, frustrated, to stop.
When Siri doesn't work it is usually the times when I need it to. This is definitely a multiplier in disastisfaction.
3. It won't reliably play music anymore! I have a good set of songs in my iPhone's Apple Music library. When I say "Hey siri, play <song/artists>", it asks me for access to Pandora (which I do have on my phone). I don't want to play it on Pandora. I have the song! I have just spent the last 10 minutes trying to figure out how to change this, and neither the youtube video I found searching nor this reddit thread (https://www.reddit.com/r/ios/comments/y18ioq/changing_the_de...) seems to work.
Amusingly (?) the reddit people have the opposite problem. They want to use a 3rd party music app but can't get their phones to stop preferring Apple-provided apps.
I can sometimes get this to work by saying "Play <song/artist> on Apple Music", but even that is not reliable.
Interesting that you've also had that problem.
In this case the lie was that Siri could understand you just like a real human but it really can't. AI chat bots have some similar problems (figuring out what it can actually do) but at least they are much better at communicating like a human.
[1] https://reddit.com/r/apple/comments/9q7ugf/it_is_truly_absur...
What is it about Siri’s architecture that causes “Set bedroom light to 30%”, a command that worked for years, to randomly stops working on a random Tuesday with no OS update or home change?
I mean, what on earth are they doing on the back end…?
A feature I would love is to toggle "answer calls on speakerphone" based on location, so that I can answer a call with my phone on the desk while I'm at home and not have my ear blasted off taking a call when I'm walking down the street.
it used to be able to set a timer or alarm 100% of the time, now sometimes it decides it needs to ask chatGPT for help.
When discussing a Jeopardy answer with my wife, I say "Hey Siri, who was Pol Pot". Siri said, "OK, calling Scott". So it woke up my friend at 1am..
And if I hear another "I found this on the web", I'm going to scream.
Siri is so bad it makes me want to go back to a pixel.
But I'll not preted Google is any better. Last I used it would have call "CTO of the company I worked for" or "Send message to random friend-of-a-friend that I once helped" as suggested actions in the middle of the night. (Maybe it has improved now? I used to be comically bad, as was other large tech companies: https://erik.itland.no/tag:aifails)
"Hey Siri, what city am I in?"
"Calling Ian"
1. Voice to text transcriptions
2. Text to understanding
3. Adding capabilities where it can do something with #2.
The voice to text that Siri uses seems to be worse than when you are dictating using voice to text from the keyboard.
The latter gets close to 100% with my southern native English accent and does okay when I’m trying to speak Spanish. Siri messes up with English a lot more and it’s a lost cause when I try to speak Spanish.
Honestly with these assistants I'd rather just type my query. Voice input is embarrassing and error-prone. The only place that voice input is useful is in the kitchen.
I suspect they had a very carefully hand-crafted model before, and replaced it with an ML model "that will fix itself over time" - and it never did.
"Siri, play some music"
"Sorry you will need to unlock your phone to do that"
"Siri, play some music"
<music starts playing>
I'm not saying that way to solve a problem, but I refuse to believe that it has to be as bad as it is. The worst part is that it's still better than the alternative of leaving the iOS ecosystem.
Apple is just so bizarre in general. I would say "nowadays" but I think they have always been like this. It took them how many decades to add a unit converter to the iPhone? And after all that time, they buried it in a menu in the Calculator app?
Yet Siri will still tell you about a web results on your phone… but sometimes same question asked? Will check ChatGPT and give you an actual answer (15% hit rate?).
ARG!!!!
"here are some pictures of pot pot"
People increasingly seem to forgo the idea of retaining the data for themselves because they find AI products so fascinating / useful that they're just not caring, at least for the moment. I think this might swing back in the favor of Apple at one point, but right now it is kind of fascinating how liberally people throw everything at hosted AI models.
Recent example: Apple used to hide "search in page" in the share menu in mobile safari. Far from obvious, but at some point one discovers it because there is no other place to look for it.
Now they have finally decided to make a standard fly dropping overflow menu and hide the share button there. But interestingly you still need to open the share menu from there to find the search button.
Meanwhile other buttons that weren't as obviously misplaced in "share" like "Add to Bookmarks" are now on the top level together with the share button.
Same goes for the arguments against things like cut and paste in finder: they didn't create it back in the day and now there is a complete mythology about why cut and paste in Finder would actually be stupid and almost evil.
Anything you ask an Android device to do, or an Alexa device goes to their clouds to be 100% processed there.
Apple tried to make a small and focused interface that could do a limited set of things on device without going to the cloud to do it.
This was built around the idea of "Intents" and it only did the standard intents... and app developers were supposed to register and link into them.
https://developer.apple.com/documentation/intents
Some of the things didn't really get fleshed out, some are "oh, that's something in there?" (Restaurant reservations? Ride Booking?) and feels more like the half baked mysql interfaces in php.
However, as part of privacy - you can create a note (and dictate it) without a data connection with Siri. Your "start workout" command doesn't leave your device.
Part of that is privacy. Part of that is that Apple was trying to minimize its cloud spend (on GCP or AWS) by keeping as much of that activity on device. It wasn't entirely on device, but a lot more of it is than what Android is... and Alexa is a speaker and microphone hooked up to AWS.
This was ok, kind of meh, but ok pre-ChatGPT. With ChatGPT the expectations changed and the architecture that Apple had was not something that could pivot to meeting those expectations.
https://en.wikipedia.org/wiki/Apple_Intelligence
> Apple first implemented artificial intelligence features in its products with the release of Siri in the iPhone 4S in 2011.
> ...
> The rapid development of generative artificial intelligence and the release of ChatGPT in late 2022 reportedly blindsided Apple executives and forced the company to refocus its efforts on AI.
ChatGPT was as much a blindside to Apple as the iPhone was to Blackberry.
Are you referring to https://security.apple.com/com/blog/private-cloud-compute/?
The only way that AI will ever be able to replace each of us, is if it gathers our entire audio, text, etc history. PCC seemed like the only viable option for a pro-AI, yet pro-privacy person such as myself. I thought PCC was one of the most thoughtful things I had every seen a FAANG create. Seriously, whoever pushed that should get some kind of medal.
Are you saying that there is no technical solution for privacy and AI to coexist? Not only that, but that was the blocker?
I am genuinely interested if anyone can provide a technical answer.
They should actually make something useful first, and then work backwards to making it private before releasing it.
In terms of actually building a profitable business, no one seems to know how to make that work with AI right now. Leaks suggest OpenAI may turn to ads to monetize ChatGPT… which will raise all sorts of data questions. Privacy concerns might yet be an issue with AI chatbots.
If you've never been to China, you need to look no further than the streets to understand this (cameras everywhere, social credit system, etc.)
Not the first to bring mp3 players to the market, nor phones, nor tablets. Market leader every time.
They could have just stayed in a corner talking about privacy, offer a solid experience while everything else drowns in slop, researched UX for llms and come 5 years later with a killer product.
I don't get why they went for the rush. It's not like AI is killing their hardware sales either.
For one thing, the iPad (market-leading tablet) and the iPhone (market-leading pocket touchscreen device) were not their first attempt at doing that. That would be the Newton, which was an actual launched product and a commercial failure.
For another thing, even Apple can't just become the market leader by doing nothing. They need to enter late with a good product, and having a good product takes R&D, which takes time. With MP3 players, smartphones, and tablets, they didn't exactly wait until the industry was burnt through before they came in with their offering; they were just later (with the successful product) than some other people who did it worse. They were still doing R&D during those years when they were "waiting."
Apple could still "show up late" to AI in a few more years or a decade, using their current toe-dipping to inform something better, and it would still fit into the picture you have of how they "should've done it." Not to mention, Apple's also lost its way before with things like convoluted product lines (a dozen models of everything) and experimental products (the Newton then, Apple Vision now); messing up for a while also isn't exactly bucking history.
They already lost this superpower in the EU and I think Japan, India, Brazil too. Early next year they've got their US antitrust trial, and later in the year are some class actions challenging their control over app distribution, and at least two pieces of draft legislation are circulating that would require allowing competing apps to be defaults.
If they need another two years they might face an entrenched and perhaps even better competitor, while their own app needs to be downloaded from the App Store.
They were not technically first at creating a portable music player that relied on digital compressed format and digital storage, that's true. However before the iPod, you had either very low storage capacity, reliance on expensive memory cards that you would need to swap or hard drive based players that were unpractical to carry around.
Those solutions also had generally terrible user interface that made things like browsing the library or seeking in a track a pain in the ass. It was a moderate improvement on already existing solutions. It wasn't that much better than a MP3 CD player (especially after they figured out buffering to avoid skipping because of movement). I had a mini-disc player in parallel to the MP3s and it was generally a better solution: cheaper for managing a big library and it had compression. Physical media management was still a problem but that was also a requirement for MP3 player of practical size that used memory cards (and those were awfully expensive).
Then Apple came in with a solution using the newer 1,8 inch hard drive format with a starting capacity of 5GB, which would be bumped to 10GB shortly. It changed everything, it was practical in portability/pocketability, storage capacity and user interface. My brother bought an Archos player released around the same time and it was just a joke compared to the iPod (he got it because it was on sale for much cheaper).
So yeah, technically Apple was not the first to commercialize an MP3 player. But they trailed the earliest entrant in the market only by a few years (about 3) and they basically defined the market. Before the iPod, MP3 players were mostly a waste of money and a curiosity at best. The experience they would offer for the price was ridiculous. The iPod was expensive but it was a major improvement in every way, it made the Portable Media Player not only a possibility but something very desirable because it was useful and competent. The iPhone is basically the same story and before that the Mac (for DTP) and even before that the Apple II (for general computing access to individuals).
I feel that when people argue about Apple being late on innovation they are arguing in bad faith to justify current mismanagement (because they make a shit ton of money regardless). But it's basically splitting hairs. Yes Apple was never strictly first on purely technical grounds but they were always the first at creating a consumer product that would actually be able to achieve the purpose it was supposed to in a satisfactory manner.
I see Apple dusting off its OG playbook.
We're in the minicomputing era of AI. If scaling continues to bear fruit, we'll stay there for some time. Potentially indefinitely. If, however, scaling plateaus, miniaturisation retakes precedence. At that point, Apple's hardware (and Google's mindshare) incumbency gains precedence.
In the meantime, Apple builds devices and writes the OS that commands how the richest consumers on Earth store and transmit their data. That gives them a default seat at every AI table, whether they bother to show up or not.
What does seem slightly odd is Apple have probably saved billions by failing to be dragged into the current model war.
Apple also doesn't have actual privacy since their focus was using the word strategically against their competitors, not actually protecting user data.
> Subramanya, who Apple describes as a "renowned AI researcher," spent 16 years at Google, where he was head of engineering for Gemini. He left Google earlier this year for Microsoft. In a press release, Apple said that Subramanya will report to Craig Federighi and will "be leading critical areas, including Apple Foundation Models, ML research, and AI Safety and Evaluation."
I don't see how Google + Copilot mindset even touches on privacy. I wouldn't be surprised if we users will be forced to pay even more personal data in the near future.
big company bad, or do you have examples?
From a technology or engineering perspective, I have no idea how to work with Apple.
And for audio production - I'm just a dabbler, really, but I've been able to do some really impressive things with just GarageBand and a Fender Mustang Micro amp-plug over USB-C. It "just works" unlike my experience on Linux recently, where there are lots of little bits that are genius, but I couldn't manage to figure out how to get a basic midi synth working with a DAW that had a UI that was designed for humans. (Jack is amazing, though - being able to do arbitrary audio filter chains with random pieces of software is seriously cool.)
But mainly I wanted to share that video because Craig Federighi calling the AI/ML team "AI/MLess" is one heck of a burn
But Android has been 100% accurate for simple commands for over a decade for me. Things like:
- "weather." tells me forecast of where I am.
- "alarm at 8am" and "alarm in 30 minutes" works as expected.
- calendar commands also work
My favourite is "go home" which opens Google map with a route to home.
These things just work. I don't recall last time I had to repeat myself.
Failing to find any way to get the alarm thing back, I turned off the entire assistant thing.
EG I can talk to it like I would chatgpt and it works well. But I can't be like "hey I want to get dinner with my wife on our anniversary, please book the best available option in my city for fine dining"
It's still way better than Siri, which feels like a voice CLI to me (same as Alexa, which is very low quality IME)
Edit: why in gods name are people downvoting me for politely asking about someone’s differing experience?
"Here is what I found about "The Dragonborn comes at 25" on the Internet" opens Safari
Not true for me at all, it fails at the most basic tasks, sometimes even at tasks it has done before. Three examples:
- "Timer 5 minutes" -> Loading spinner is shown. Siri disappears after a few seconds. No error, no confirmation. I then have to manually check if the timer was set or not (it was not).
- "Turn on the lights in the living room" to which it responds "Sorry, I cannot do that". I have Phillips Hue lights that are connected to Apple Home, of course Siri can do that. It did that before.
- "Add tooth paste to my shopping list". The shopping list is a list I have in reminders. It then tries to search for the query on Google. I then tried "Add tooth paste to the list shopping list in reminders" which worked, but if I have to be this wordy, it is no longer any convenient.
There are many more simple cases in which Siri always / sometimes fails. I also have the feeling that it performs far worse if asked in my native language (German) than in English.
Then one time, in a job interview of all things, (I'm a PM and was asked for an example of a product I liked or didn't like) I went into this spiel, and what do you know, Siri texted the photo to my wife. :-)
So somewhere along the way they did add that feature, and apparently I didn't realize I had missed checking for it.
And then half the time it's "a screenshot of a social media post" - c'mon, read the damn text from the screenshot at least!
Also, Apple tends to recruit internally first for VP positions, which they didn't do in this case. I am sure they considered internal candidates though, but I feel they're getting a bit "desperate" in the AI game to show progress.
From TFA
Some of the teams that Giannandrea oversaw will move to Sabih Khan and Eddy Cue, such as AI Infrastructure and Search and Knowledge. Khan is Apple's new Chief Operating Officer who took over for Jeff Williams earlier this year ... Apple CEO Tim Cook thanked Giannandrea ...
Seems like Khan is preparing the mothership for when he eventually assumes the CEO role from Cook.Nah, IS&T has always been under the CFO, and apparently some fraction of AIML is headed under them.
1980s - silicon graphics / general magic
1990s - chief technologist, netscape
early 2000s - CTO Tellme (speech recognition)
late 2000s - CTO Metaweb (knowledge graph) -> acquired into Google
2010s - Google head of Machine Intelligence, Search, Gmail Smart Reply, etc, then took over Google Search and ML driven ranking (BERT)
2018 -> SVP ML/AI Apple to merge Siri/Core ML/all AI offerings under one roof
2023-2025 - led Apple Intelligence push
March 2025 - removed as head of Siri
Dec 2025 - retirement
would love to do an exit interview with him on the last 4 decades in building ai assistants!
-- https://x.com/markgurman/status/1995617560373706942?s=20
cv of his successor Amar Subramanya - 16 years at GDM - head of eng for Gemini chatbot/training. joined microsoft in JULY this year.. and now poached to Apple. lmao.
Now I'm weighing more on the Apple side for not making it better.
Now, it'll show a loading indicator for 5-6 seconds and then do nothing at all... or do something entirely unrelated to my request (eg responding to "hey siri, how much is fourteen kilograms in pounds" by playing a song from my music library).
Problem is, Siri is already damaging Apple's reputation with how useless it is..
"Who is speaking?"
The same person who has been speaking the last hundred times, dammit!
https://news.ycombinator.com/item?id=43436174
An organization of Apple's size doesn't fail due to the mistakes of a single person, unless that person is the CEO.
And then my exchange business plan telling me copilot is here over and over in a giant popup screen and then saying - it's not available yet
All of that to realize Siri was kind of boring. Funny thing is it’s been over a decade and it’s maybe 20% better than it was at launch. MAYBE.
I don’t want to blame this one guy for all of that, but part of me can’t help but point at the leader and ask “you couldn’t have done better than… that?”
Haven’t found anything else it’s useful for.
Are there new functions I don't know about? I... can't think of anything else they'd add, but I literally do not understand what their engineers and managers working on Siri were doing on a daily basis. They must have been writing some code at some point. Did it just never launch? Am I simply ignorant?
I thought there is a much deeper problem, this is yet another Tim Cook hiring that didn't work. In fact I am not aware of a single SVP grade report to Tim Cook that came from outside of Apple were successful.
- Call "person"
- Call "business" (please don't say "I don't see so and so in your contacts" and on a second try, work)
- Find "place" (while driving) - Define "phrase or word" (please don't say I found this on the web)
- Set a timer or alarm
- Check the messages (in a sane way)
- Set reminders (this one surprisingly works well)
- Use intents correctly (I just want to be able to say "play 99% invisible in Overcast")
It doesn't need to do all the fancy things they show-cased last year. It just needs to do the basics really well and build from there.
While Eddie Cue seems to be Apple's SaaS man, I can't say I'm confident that separating AI development and implementation is a good idea, or that Apple's implementation will not fall outside UI timeframes, given their other availability issues.
Unstated really is how good local models will be as an alternative to SaaS. That's been the gambit, and perhaps the prospective hardware-engineering CEO signals some breakthrough in the pipeline.
Was the MS gig so bad?
What did he even do for Apple's AI strategy for 7 years?
Apple is still far behind in doing anything useful with AI.
[Now I remember- he came in with the metaweb acquisition at a time when search was going all-in on knowledge graphs and semantics]
I hope they don’t do anything remotely like that at Apple.
I am completely okay with the Apple approach to date (privacy and late mover cost advantage over progress and burning money/raising prices).
At this point, their investment to ship a better Siri is nearly zero if they take an open source model and run it on the device. Did John really mishandle it, or did he realise this and decide not to burn $BILS of cash and play the long game instead?
I worked pretty closely with him and his team for a bit at Google, and he seemed like a great human being, in addition to being a great engineer. I wouldn't read too much into a few-month stint at Microsoft.
We'd have working voice assistants by now. We're held up by the incessant need to game "engagement" and seek rent.
In reality users just want a goddamn voice interface to their phone. Set a timer, remind me of x next time I'm at location y. Turn on the lights. Set home air conditioning to 72.
Simple, trivial bullshit that has absolutely no monetizable worth. Because it's not profitable enough it's not worth developing at all. I'm half convinced the only reason siri and google assistant even still exist is solely and exclusively because the "other guy" has it.
People argue innovation is impossible without capitalism. I argue innovation is impossible with capitalism. If your idea isn't profitable enough it's not worth any amount of investment regardless of how beneficial the idea might be.
Then LLMs came and it still wasn't "real enough."
Honestly he’s had one hell of a career. Even if Siri sucked.
I believe that they are so arrogant that they think Meta just suck when in fact it is just a product category still looking for a valuable use case to the general public.
They market it for watching movies but most peoples already hate using headphones for too long and those are pretty comfortable nowadays.
...
...
...
Siri disappears and song continues playing
...
"Hey Siri, stop playback"
Songs stops playing.