It sounds like an article to sell a book (Whose author is being interview in this article, supposedly), the whole gist of the argument is basically:
> And, while Assassin’s Creed games may directly reference conspiracy theories, Kunzelman argues that, crucially, following just about any modern franchise, from Star Wars to Love Is Blind, has quite a bit in common with being a conspiracy theorist.
Yes, made up stories have a lot in common with conspiracy theories, not sure this is very surprising.
